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  1. #21
    Bourbonian of the Year 2011
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    Re: Of Pot Stills and Poltroons

    Most marketing is designed surely to appeal to the average buyer, not the tiny percentage who have a specialist knowledge of the subject. And therefore there is a "romance" element built into it (frequently). I have read whiskey ads and labels through this pastime stretching back to the late 1800's and it is always the same, everyone markets the old, time-honoured whiskey, the one grandfather drank, everyone does this around the world using all kinds of imagery. It's all based on old solid gleaming metal pieces that evoke old-time craftsmanship, or old this or that. So I too don't believe any of this is going away any time soon while wishing as you do (last poster) for maximum detail and accuracy. I can see both sides of the issue in other words.

    Gary

  2. #22
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    Re: Of Pot Stills and Poltroons

    I was reared by men who taught me there is only one version of the truth.
    We're Bourbon Geeks, it's who we are, it's what we do.

  3. #23
    Bourbonian of the Year 2011
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    Re: Of Pot Stills and Poltroons

    So was I but in business marketing the situation is more nuanced, IMO, it just is.

    Gary

  4. #24
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    Re: Of Pot Stills and Poltroons

    Quote Originally Posted by squire View Post
    I was reared by men who taught me there is only one version of the truth.

    unfortunately, few people teach that anymore.

  5. #25
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    Re: Of Pot Stills and Poltroons

    Bless your heart Gary, you do look for the best in people don't you. I believe it unlikely a jury would buy the argument though, the defense that everybody is doing it doesn't work any better than the Nazi officers claiming they were just following orders.
    We're Bourbon Geeks, it's who we are, it's what we do.

  6. #26
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    Re: Of Pot Stills and Poltroons

    I don't think the general public even knows or cares about pot stills, column stills, or whatever their whiskey was distilled with. They are uneducated (which is fine, not everyone has/wants to be a geek) and looking at price and packaging only in so far as it is visually appealing. My guess is the Willett bottle is more identifiable as a bong than a type of still to most people.

  7. #27
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    Re: Of Pot Stills and Poltroons

    I credit the average consumer with having more than a passing interest in the brands but also think price and appearance are the main decision forces. We might paint the placards and lead the march but they are the ones with the votes.
    We're Bourbon Geeks, it's who we are, it's what we do.

  8. #28
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    Re: Of Pot Stills and Poltroons

    Quote Originally Posted by compliance View Post
    My guess is the Willett bottle is more identifiable as a bong than a type of still to most people.
    You are probably right. I bought a shirt at Woodford Reserve last year that has an image of a pot still on it. I have been asked at least 3 times if it is some kind of pipe.

  9. #29
    Bourbonian of the Year 2011
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    Re: Of Pot Stills and Poltroons

    I'm not talking breaches of law, Squire. I'm talking about standard business practices in America. Anyone in business has to judge how far he can go, and if he goes too far and someone does something about it, he will pay the price. But the whole panoply of brand advertising that puffs isn't against the law, it may violate standards personal to yourself, and fair enough, but I am not persuaded that the terms "fresh", say, which you see in the food business every day (what about "fresh frozen" for that matter?) violate a black letter law. "Mere puffery" is permitted under Canadian advertising law at any rate and I'd think a similar rule must exist elsewhere since our systems derive from similar basic principles. I am not drilling down here and talking specific cases, I am talking in general terms in response to your original question. What is important to me is not a still that may or may not exist at a specific location as long as one does exist there (or somewhere) that is functionally equivalent and delivers the promised standard of whiskey.

    Gary
    Last edited by Gillman; 12-01-2013 at 12:06.

  10. #30
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    Re: Of Pot Stills and Poltroons

    I'd say there's more than one functioning still involved and they're all located in Indiana.
    We're Bourbon Geeks, it's who we are, it's what we do.

 

 

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