Most marketing is designed surely to appeal to the average buyer, not the tiny percentage who have a specialist knowledge of the subject. And therefore there is a "romance" element built into it (frequently). I have read whiskey ads and labels through this pastime stretching back to the late 1800's and it is always the same, everyone markets the old, time-honoured whiskey, the one grandfather drank, everyone does this around the world using all kinds of imagery. It's all based on old solid gleaming metal pieces that evoke old-time craftsmanship, or old this or that. So I too don't believe any of this is going away any time soon while wishing as you do (last poster) for maximum detail and accuracy. I can see both sides of the issue in other words.