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  1. #1
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    The worst Scotch ad ever.

    The Dewar's "All Hail to the Drinking Man" campaign was already stupid, but it just got a whole lot stupider.

    This ad makes "Give 'Em the Bird" seem witty. Meet the Baron.

    http://youtu.be/LYgoVM4krao
    bibamus, moriendum est
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  2. #2
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    Re: The worst Scotch ad ever.

    That is well and truly horrible.

  3. #3
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    Re: The worst Scotch ad ever.

    Problem is that each viewing of the ad gives them even more brand recognition.

    Unless one makes a conscious decision NEVER to buy a bottle the memory of why you hated the ad will fade and the brand name will remain ... THAT is what the ad people want. To me, ignoring the ad is more effective than putting it all over the internet so more people click through.
    "Old guys tend to say it like it is." squire

  4. #4
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    Re: The worst Scotch ad ever.

    Quote Originally Posted by portwood View Post
    Problem is that each viewing of the ad gives them even more brand recognition.

    Unless one makes a conscious decision NEVER to buy a bottle the memory of why you hated the ad will fade and the brand name will remain ... THAT is what the ad people want. To me, ignoring the ad is more effective than putting it all over the internet so more people click through.
    I'm pretty sure most everybody in the US who drinks whisky recognizes Dewar's.

    If we as consumers find an ad offensive, we need to communicate that to the company. Simply ignoring it means they will just keep on doing what they are doing. There is such a thing as bad publicity.

    Canadian Whisky Blogger Johanne McInnis has a petition going here http://www.ipetitions.com/petition/s...-advertisement
    Last edited by Josh; 12-10-2013 at 06:37.
    bibamus, moriendum est
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  5. #5
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    Re: The worst Scotch ad ever.

    Quote Originally Posted by MyOldKyDram View Post
    That is well and truly horrible.
    Well, the car is nice! Forlani ain't bad either. Ya gotta love a woman and can sneer and still be sexy.

    Still, playing it for droll humor is a tricky business and often doesn't work. It certainly won't appeal to everybody! I am guessing for example that the female demographic really isn't there target...
    That yella whiskey runnin' down my throat like honey dew vine water and I took another slash…

    Nullum Gratuitum Prandium
    Ne Illegitimi Carborundum

  6. #6
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    Re: The worst Scotch ad ever.

    I suppose that's one way of looking at it. On the other hand, the blonde man is clearly the worst type of person. Always in trouble, a weakling, and unable to handle himself. Even when he finds a woman that he finds unattractive approaching him in a sexually aggressive way, he visibly recoils. The commercial puts the viewer in his shoes, and leads him to aspire to the more admirable behavior of the Baron.

    The Baron is strong, capable, and well-prepared. He treats all women with respect, and aside from his poor choice in friends, seems to be an decent gentleman.

  7. #7
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    Re: The worst Scotch ad ever.

    What's this crap about me having to sign in? If they want me to participate in their marketing campaign I insist on being paid.
    We're Bourbon Geeks, it's who we are, it's what we do.

  8. #8
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    Re: The worst Scotch ad ever.

    Quote Originally Posted by squire View Post
    What's this crap about me having to sign in? If they want me to participate in their marketing campaign I insist on being paid.
    YouTube was asking you to sign in? You should be able to see it without signing in.
    bibamus, moriendum est
    Sipology Blog

  9. #9
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    Re: The worst Scotch ad ever.

    A window pops up demanding I submit my email and join with a password to watch youtube ads intended for mature audiences.
    Last edited by squire; 12-10-2013 at 08:39.
    We're Bourbon Geeks, it's who we are, it's what we do.

  10. #10
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    Re: The worst Scotch ad ever.

    Quote Originally Posted by squire View Post
    A window pops up demanding I submit my email and join with a password to watch youtube ads intended for mature audiences.
    That's annoying. If anything, I'd say you're actually too mature for the ad.
    bibamus, moriendum est
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