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  1. #271
    Virtuoso
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    Re: VOB BiB dropped age statement

    Quote Originally Posted by mbroo5880i View Post
    Do most of the producers use in house PR or do they contract PR assistance? For example, I would suspect that Sazerac had to anticipate questions regarding this change so they had to establish a position for inquiries.
    When you selling product at 20%+ YOY growth, not sure you spend that much time on crafting statements.

  2. #272
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    Re: VOB BiB dropped age statement

    The gentleman signed off as a Consumer Affairs Associate who's job presumably then is to address questions from consumers. Ah, those pesky little consumers, so like children, answer one question they just ask another.
    We're Bourbon Geeks, it's who we are, it's what we do.

  3. #273
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    Re: VOB BiB dropped age statement

    Quote Originally Posted by theglobalguy View Post
    When you selling product at 20%+ YOY growth, not sure you spend that much time on crafting statements.
    So true, G, so true!

  4. #274
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    Re: VOB BiB dropped age statement

    Quote Originally Posted by squire View Post
    The gentleman signed off as a Consumer Affairs Associate who's job presumably then is to address questions from consumers. Ah, those pesky little consumers, so like children, answer one question they just ask another.
    It would be interesting to see what kind of questions he has to deal with.

  5. #275
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    Re: VOB BiB dropped age statement

    Do they give out free samples on the tours is probably first on the list.
    We're Bourbon Geeks, it's who we are, it's what we do.

  6. #276
    Mr. Anal Retentive Bourbon Drinker
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    Re: VOB BiB dropped age statement

    I did not post his name, but now that Paul has my reply that I posted was also from Rob Sharp. I emailed Rob back with my response -

    Rob,
    Thanks for the reply back. To me age and desired taste go hand in hand. The age statement was removed on Old Weller Antique 3-4 years ago. At 1st the taste profile remained the same, but now the OWA is significantly different.

    But I do understand that it was a business decision. I'm more disappointed in leaving the big number 6 in place on the neck where it used to say 6 years old. It's very deceptive.

  7. #277
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    Re: VOB BiB dropped age statement

    Quote Originally Posted by callmeox View Post

    The industry is adapting to a boom that they were ill prepared for across the board. It really is as simple as that.

    Though I wasnt a Barton fan to begin with, I think the outrage over this is more due to the deceptive labeling than the loss of age statement. I can understand dropping age statements on $13 whiskey, and find it acceptable in the circumstances of todays whiskey market. The obviously deceptive labeling practice though (pee on my shoes and tell me its rain, as Squire said) is another statement.

    Had the maker simply stopped putting any neck labels on...period...wouldve caused some grumbling, but not the outrage.

    I apologize for my 'uncouth internet behavior' but being lied to with tongue in cheek tends to bring that on, internet or not. Just be honest about it and you may keep most of your customers.

  8. #278
    Bourbonian of the Year 2011
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    Re: VOB BiB dropped age statement

    I'd still like to see a comparative taste test by an SB-er stating that the newbie matches up to the one replaced. The brand was both 8 and 6 years old in the past and possibly (at least the BiB) less than 6 years old at one point or in some markets, but anyway only a taste test will tell. The company seems confident the profile is the same but I'd like to see what SB-ers think of the new product, palate-wise.

    Gary
    Last edited by Gillman; 12-29-2013 at 02:45.

  9. #279
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    Re: VOB BiB dropped age statement

    An excellent suggestion Gary but I would think a taste test six months from now would be more indicative of the change.

  10. #280
    Bourbonian of the Year 2011
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    Re: VOB BiB dropped age statement

    Yes, but both will be instructive. I happen to agree with those who feel Weller 107 is not what it was. Ditto for Evan Williams Black Label. Anyway, we'll see.

    Gary

 

 

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