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  1. #201
    Bourbonian of the Year 2011
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    Sep 2002
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    Toronto, Canada
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    9,122

    Re: VOB BiB dropped age statement

    Good points as always Thad. I recall when we learned the brand would be distributed beyond its traditional hinterland of Kentucky and a few other places, so I guess this is one consequence of that, partly too driven by the pressure on existing stocks due to the bourbon boom.

    Gary

  2. #202
    Disciple
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    Jun 2013
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    NWGA
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    1,857

    Re: VOB BiB dropped age statement

    In spite of our outrage they have planned this out carefully as a business decision.[/QUOTE]


    Maybe so but not all carefully planned business decisions work out as planned. Edsel, New Coke, the list can go on and on. The problem lies in being able to detect and react quickly if the decision was correct. Coke reacted quickly and rebounded even better.

    I don't picture Saz being to react as fast because the number of brands offered, the distribution set up, etc.

    It will be interesting to see how all of this plays out.

  3. #203
    Disciple
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    May 2008
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    Chicagoland, Illinois
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    1,627

    Re: VOB BiB dropped age statement

    Quote Originally Posted by TunnelTiger View Post
    Maybe so but not all carefully planned business decisions work out as planned. Edsel, New Coke, the list can go on and on. The problem lies in being able to detect and react quickly if the decision was correct. Coke reacted quickly and rebounded even better.

    I don't picture Saz being to react as fast because the number of brands offered, the distribution set up, etc.

    It will be interesting to see how all of this plays out.
    I just don't think it is going to be that interesting. It is still a bottom shelf brand. 90% or even 99% of the buyers, many on the lower end of the wage scale compared to SB members, will be happy the brand continues and not have to find a substitute. Here is what Chuck Cowdery had to say in a post back in 2009 when Constellation had turned Ten High into a blend, just prior to the Sazerac purchase:

    "Even though Sazerac has done a good job in the cats and dogs business, I thought they were moving away from that. If they really are, then I expect they will do some serious pruning, either by selling brands to someone like Luxco, or just discontinuing them.

    Or maybe not. The thing about cats and dogs is you don't spend any money marketing them, so all you need is enough business to justify the incremental cost of making and distributing them. As long as the distributor keeps ordering it, why stop making it?

    The problem is that except at the very bottom of the scale, essentially generics, you can't really substitute. If you discontinue, say, Ten High and say, "here, take Ancient Age instead," some people (both trade customers and consumers) will, but plenty of others will switch to Old Crow or JTS Brown, something else on the bottom shelf that's not made by BT."

    Thad

    BTOTY-2011

  4. #204
    Disciple
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    Jun 2013
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    NWGA
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    1,857

    Re: VOB BiB dropped age statement

    I suppose we could start a new thread predicting what the next NAS brand will changed since they obviously have a plan.

    I guessing 4eye's nomination of Weller12 to Weller 12Star will be it.

  5. #205
    Guru
    Join Date
    Jun 2012
    Location
    Commonwealth of KY
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    3,188

    Re: VOB BiB dropped age statement

    I'll say Eagle Rare. Matter of fact I think the only thing that will retain the age statement is the BTAC.

  6. #206
    Guru
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    Dec 2012
    Location
    Houston
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    2,490

    Re: VOB BiB dropped age statement

    That's sort of spooky, Sean..."I see dead people."
    I've never tried GTS with any sort of soda. Maybe I'm missing out; but I'm OK with that.

  7. #207
    Virtuoso
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    Aug 2013
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    Commonwealth of Bourbon
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    1,073

    Re: VOB BiB dropped age statement

    Quote Originally Posted by smknjoe View Post
    That's sort of spooky, Sean..."I see dead people."
    "They're everywhere."

  8. #208
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
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    12,327

    Re: VOB BiB dropped age statement

    Are they looking for a place to haunt? I've got a location in mind.
    We're Bourbon Geeks, it's who we are, it's what we do.

  9. #209
    Virtuoso
    Join Date
    Apr 2011
    Location
    Sutton, Massachusetts
    Posts
    1,255

    Re: VOB BiB dropped age statement

    I would think distillers would love the cats and dogs - kind of like white wine - low production costs, can make an ocean of it, most of it turned out in a year. Great cash flow that can stabilize the working capital while you age your star products. Don't want to kill the golden goose and send your cash flow over to another distillers' bottom shelf brand.
    Mark

  10. #210
    Enthusiast
    Join Date
    Nov 1999
    Location
    Chicago
    Posts
    452

    Re: VOB BiB dropped age statement

    So. I went and got my case. Here's what's cookin'.

    IMG_1007.jpg
    The barcode label on the carton very clearly says 6 years.

    IMG_1010.jpg
    The neckband of the bottle doesn't, it just has the numeral 6.

    IMG_1011.jpg
    Other labeling on the carton indicates a bottling date of July 24, 2013.

    Note: vBBS rotated all these images for me. I have no idea how to get them to display correctly.
    Michael Shoshani - Old No. 8 on the Straightbourbon.com forums

 

 

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