Welcome to the Straightbourbon.com Forums.
Page 1 of 3 123 LastLast
Results 1 to 10 of 22
  1. #1
    Advanced Taster
    Join Date
    Dec 2011
    Location
    Long Island
    Posts
    102

    Why isn't Jack Daniels having issues?

    I have been reading all the posts about bourbon shortages. I read the letter sent out by Buffalo Trace. Then I wondered, Jack Daniels is one of the largest in the world. And to most people, Jack Daniels is bourbon. So why isn't Jack Daniels having supply shortages?

  2. #2
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,100

    Re: Why isn't Jack Daniels having issues?

    Because they make a lot of it and that's no joke. Brown-Forman is in the enviable position of having the World's largest selling by volume whisky and they make sure the pipeline stays full.
    We're Bourbon Geeks, it's who we are, it's what we do.

  3. #3
    Virtuoso
    Join Date
    Apr 2007
    Location
    Los Angeles, CA
    Posts
    1,175

    Re: Why isn't Jack Daniels having issues?

    Quote Originally Posted by BourbonGuy View Post
    I have been reading all the posts about bourbon shortages. I read the letter sent out by Buffalo Trace. Then I wondered, Jack Daniels is one of the largest in the world. And to most people, Jack Daniels is bourbon. So why isn't Jack Daniels having supply shortages?
    They're spending $100 million to expand the distillery and increase production by 15-20%, so presumably, they are trying to deal with the issue before shortages hit. But they also don't use age statements and release mostly at 40% so they have a bit more flexibility than BT does with many of its brands.

  4. #4
    Guru
    Join Date
    May 2013
    Location
    Louisville, KY
    Posts
    2,280

    Re: Why isn't Jack Daniels having issues?

    Quote Originally Posted by sku View Post
    They're spending $100 million to expand the distillery and increase production by 15-20%, so presumably, they are trying to deal with the issue before shortages hit. But they also don't use age statements and release mostly at 40% so they have a bit more flexibility than BT does with many of its brands.

    couldnt say it any better than that

  5. #5
    Enthusiast
    Join Date
    Mar 2013
    Location
    MI
    Posts
    342

    Re: Why isn't Jack Daniels having issues?

    Quote Originally Posted by sku View Post
    They're spending $100 million to expand the distillery and increase production by 15-20%, so presumably, they are trying to deal with the issue before shortages hit. But they also don't use age statements and release mostly at 40% so they have a bit more flexibility than BT does with many of its brands.
    Additionally since they produce so few products (aside from the occasional special releases it's just jack, gentleman jack, and jack single barrel), they aren't in the position BT is in where you end up robbing Peter to pay Paul. Shift more barrels into Buffalo Trace --> less down the road for Eagle Rare, etc, etc.

  6. #6
    Disciple
    Join Date
    Jun 2013
    Location
    NWGA
    Posts
    1,790

    Re: Why isn't Jack Daniels having issues?

    thye been expanding for years and their warehouses are huge. They even have two stave operations, one in Tn and the other in Al

  7. #7
    Virtuoso
    Join Date
    Apr 2007
    Location
    Los Angeles, CA
    Posts
    1,175

    Re: Why isn't Jack Daniels having issues?

    Quote Originally Posted by nd2005 View Post
    Additionally since they produce so few products (aside from the occasional special releases it's just jack, gentleman jack, and jack single barrel), they aren't in the position BT is in where you end up robbing Peter to pay Paul. Shift more barrels into Buffalo Trace --> less down the road for Eagle Rare, etc, etc.
    That was true for years, but not any more. Now, they are in exactly that position, which is part of the reason for the expansion. it's all about Jack Daniel's Tennessee Honey which has seen explosive growth.

  8. #8
    Enthusiast
    Join Date
    Mar 2013
    Location
    MI
    Posts
    342

    Re: Why isn't Jack Daniels having issues?

    Quote Originally Posted by sku View Post
    That was true for years, but not any more. Now, they are in exactly that position, which is part of the reason for the expansion. it's all about Jack Daniel's Tennessee Honey which has seen explosive growth.
    I forgot about the Honey. Crazy how much that stuff sells...

  9. #9
    Advanced Taster
    Join Date
    Dec 2011
    Location
    Long Island
    Posts
    102

    Re: Why isn't Jack Daniels having issues?

    So the folks at F-B were more proactive and are in a better position now while others are playing catch-up?

  10. #10
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,100

    Re: Why isn't Jack Daniels having issues?

    Essentially, yes.
    We're Bourbon Geeks, it's who we are, it's what we do.

 

 

Similar Threads

  1. A Superlative Jack Daniels
    By Gillman in forum Other American Whiskey Tastings
    Replies: 61
    Last Post: 10-31-2013, 16:17
  2. Jack Daniels
    By **DONOTDELETE** in forum Other American Whiskey Tastings
    Replies: 47
    Last Post: 10-19-2006, 09:03
  3. Jack Daniels
    By condor48 in forum Other American Whiskey
    Replies: 7
    Last Post: 04-15-2006, 19:09

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top