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  1. #11
    Novice
    Join Date
    Mar 2008
    Location
    Fishers, IN
    Posts
    19

    Re: Why isn't Jack Daniels having issues?

    I watched the NatGeo documentary on Jack Daniels this past weekend. I think it said they have 77 warehouses, each holding upwards of 22,000 barrels. That is A LOT of juice. I don't know how it compares to Beam, but, dang.... It was a very interesting show.

  2. #12

    Re: Why isn't Jack Daniels having issues?

    I don't have the number but I don't think JD is seeing the same growth rate as the Ky bourbon brands.

    JD was already in almost every bar and liquor store in the world.

    They are growing but opening new markets and selling more in existing markets are two different types of growth.

  3. #13
    Apprentice
    Join Date
    Dec 2010
    Posts
    28

    Re: Why isn't Jack Daniels having issues?

    It bothers me that JD has reduced the proof. Their comment was that people want a lower proof. WTF, I think it was to increase volume by adding water. Now a higher proof can be had but at what price?

    imho let the people who want lower proof add h2o themselves, give me the old 90 proof

  4. #14
    Guru
    Join Date
    May 2013
    Location
    Louisville, KY
    Posts
    2,278

    Re: Why isn't Jack Daniels having issues?

    Quote Originally Posted by buckey48 View Post
    imho let the people who want lower proof add h2o themselves, give me the old 90 proof
    I would actually buy one if they did that. Im not buying an 80pf JD, and Im not paying $50 for a 98 proof JD holiday select.

  5. #15
    Advanced Taster
    Join Date
    Apr 2010
    Location
    Danville, Ky
    Posts
    170

    Re: Why isn't Jack Daniels having issues?

    I opened a JDSB yesterday and have to say I enjoy it quite a bit. 94 proof and $37 at TPS. Glad I bought 2 that day.

  6. #16
    Guru
    Join Date
    Mar 2005
    Location
    Livonia, MI
    Posts
    2,065

    Re: Why isn't Jack Daniels having issues?

    How much has their sales volume changed?

    Jack had high volume sales before bourbon got hot.

  7. #17
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,097

    Re: Why isn't Jack Daniels having issues?

    Jack is a cultural phenomenon. The brand doesn't translate well to other consumer goods (bottled water) but as whisky it's ahead of the pack.
    We're Bourbon Geeks, it's who we are, it's what we do.

  8. #18
    Taster
    Join Date
    Dec 2013
    Location
    San Diego, CA
    Posts
    59

    Re: Why isn't Jack Daniels having issues?

    Quote Originally Posted by perryw View Post
    I watched the NatGeo documentary on Jack Daniels this past weekend. I think it said they have 77 warehouses, each holding upwards of 22,000 barrels. That is A LOT of juice. I don't know how it compares to Beam, but, dang.... It was a very interesting show.
    I enjoyed that documentary as well. It's worth pointing out that the episode of Ultimate Factories you're referring to was filmed in 2010 and aired in 2011. I have a more recent UK marketing video clip where Goose, the famous distillery tour guide, is quoted as saying they have 80 warehouses in the area, with a total of "around 80 million gallons of whiskey".

    One thing's for sure, the area surrounding the JD distillery holds a mind-boggling amount of whiskey, and they'll be adding more warehouses when they add a second stillhouse. Between that, and cutting the proof, they ensured there would be no product shortages any time soon.

  9. #19
    Connoisseur
    Join Date
    Jan 2010
    Posts
    927

    Re: Why isn't Jack Daniels having issues?

    I am told the new distillery is going to make whiskey just for foreign markets. Every drop. And there will be a lot of it. Amazing, all that whiskey, and that cave spring ain't increasing in volume one bit. Don't you love marketing?

  10. #20
    Bourbonian Of The Year 2013 and Guru
    Join Date
    Sep 2004
    Location
    Just East of the Big Chicken, GA
    Posts
    6,025

    Re: Why isn't Jack Daniels having issues?

    Quote Originally Posted by tmckenzie View Post
    Don't you love marketing?
    Well...actually...yes...Yes, I do.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

 

 

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