Oh yeah, I see a Mad Men marathon taking place in the near future now.
The way I see it is if I have to pay $50+ for a bottle of bourbon, it better taste damn good neat and no ice should be needed. If so, it is a waste of money in my eyes. I usually spend more time with those pours as well.
If I am just hanging out with the bros or on the patio grilling, throw a rock into some W12, EC, or VOB BIB and the bourbon becomes my secondary focus but gets the job done!