We all have spent a lot of time grumbling about the recent "bubble", and there is little doubt that it will continue to grow before it bursts. Posts alerting of shortages in product, dropping of age statements...heck dropping products all together seem to be more frequent too.
I thought it might be interesting to look into the crystal high-ball and make guess on where our beloved bourbon industry will be in the year 2020.
Personally, I think we will see continued elimination of value pours either to NAS, or all together, to make more juice available for "limited" or "special" releases. Whether it deserves it or not "limited" and "special" gets attention and probably will get more money. In reality it will likely be the same product we used to pay $20 for under another name.
Also, with the popularity of a few of the flavored whiskey (i.e. red stag, honey, fireball, etc.) I would not be surprised to see the "flavored" portfolios explode the same way it did with vodka. Can't wait to get me some Whipped Whiskey!
So what do you think?