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  1. #1
    Enthusiast
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    More Age Statement Deception by Sazerac

    I've never had Old Charter 8 year, but if you like it you should stock up now....

    https://www.ttbonline.gov/colasonlin...13353001000026

  2. #2
    Virtuoso
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    Re: More Age Statement Deception by Sazerac

    Wow....that was fast. Less than a year from 10yr to 8yr to #8. Wonder if they're straight up diverting to standard BT or ER10 due to aged product not matching the OC profile?

  3. #3
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    Re: More Age Statement Deception by Sazerac

    I am more than ready for Sazerac to get bought by the Japanese. It is literally a race to the bottom with them with regards to quality.

  4. #4
    Connoisseur
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    Re: More Age Statement Deception by Sazerac

    It's one thing to have supply issues and be honest. It's another to pull the years but keep the number on the bottle to give the perception of an aged product. It's getting hard to support this companies products, very hard.

  5. #5
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    Re: More Age Statement Deception by Sazerac

    Quote Originally Posted by qman22 View Post
    It is literally a race to the bottom with them with regards to quality.

    you can only rely on past name recognition for so long.

  6. #6
    Disciple
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    Re: More Age Statement Deception by Sazerac

    The next thing we'll see is something like a "20" neck label on Benchmark or Old Overholt

  7. #7
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    Re: More Age Statement Deception by Sazerac

    Quote Originally Posted by TunnelTiger View Post
    The next thing we'll see is something like a "20" neck label on Benchmark or Old Overholt

    OO says aged 3 years on the back (or is it 36 months....its been a while since I had it), they didn't put a big 4 or some other number on it when it dropped to three years old. Not that it matters though, as it sucks regardless.

    Dropping age statements is okay, I mean......it's their product, they can do as they please. Just dont be deceptive about it.

  8. #8
    Connoisseur
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    Mar 2013
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    Re: More Age Statement Deception by Sazerac

    Quote Originally Posted by theglobalguy View Post
    Wow....that was fast. Less than a year from 10yr to 8yr to #8. Wonder if they're straight up diverting to standard BT or ER10 due to aged product not matching the OC profile?
    I think you are putting the nail on the head here.
    Bourbon only requires a glass.

  9. #9
    Advanced Taster
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    Dec 2012
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    Re: More Age Statement Deception by Sazerac

    It would be interesting to do a survey (I expect those in charge of marketing the big brands already have) to find out what percentage of the buyers (end customers) of brand x would identify knowing its minimum age as a factor in their decision to buy it. I suspect it would be more than 1-5%, but I really have no idea.

  10. #10
    Guru
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    Re: More Age Statement Deception by Sazerac

    They have the marketing muscle and apparently believe the numbers are in their favor.
    We're Bourbon Geeks, it's who we are, it's what we do.

 

 

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