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  1. #71
    Enthusiast
    Join Date
    Jan 2014
    Location
    DFW, TX
    Posts
    493

    Re: More Age Statement Deception by Sazerac

    If ER10 goes NAS and not single barrel, what's the point of keeping the brand around? At that point it's essentially BT.

  2. #72
    Disciple
    Join Date
    Jun 2013
    Location
    NWGA
    Posts
    1,794

    Re: More Age Statement Deception by Sazerac

    For the majority of the buying public it's still the same. They'll never notice the change.

  3. #73
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,118

    Re: More Age Statement Deception by Sazerac

    So long as it retains a public perception of quality it will sell.
    We're Bourbon Geeks, it's who we are, it's what we do.

  4. #74
    Virtuoso
    Join Date
    Apr 2011
    Location
    Sutton, Massachusetts
    Posts
    1,216

    Re: More Age Statement Deception by Sazerac

    Cracks me up how much my "dusty" collection has increased without dusty hunting ...
    Mark

  5. #75
    Disciple
    Join Date
    Jun 2013
    Location
    NWGA
    Posts
    1,794

    Re: More Age Statement Deception by Sazerac

    One of thing that amazes me is how fast inventory actually vanishes from the shelf. As soon as VOB made the change to the "6" all of the 6 yr was gone in a matter of weeks at all of my stores.

  6. #76
    Advanced Taster
    Join Date
    Sep 2013
    Location
    Georgia
    Posts
    130

    Re: More Age Statement Deception by Sazerac

    Never really been that fond of ER10 but I hate to see the trend.

  7. #77
    Guru
    Join Date
    Jun 2012
    Location
    Commonwealth of KY
    Posts
    3,182

    Re: More Age Statement Deception by Sazerac

    Curious too. I just bought a new ER store pick today, 10 yr and single barrel still right there.

  8. #78
    Guru
    Join Date
    Jun 2008
    Location
    Metro Detroit
    Posts
    5,174

    Re: More Age Statement Deception by Sazerac

    I picked up one yesterday. No "single barrel" on the front label, but still there on the neck.





    Sent from my Galaxy Nexus using Tapatalk
    bibamus, moriendum est
    Sipology Blog

  9. #79
    Guru
    Join Date
    Jun 2008
    Location
    Metro Detroit
    Posts
    5,174

    Re: More Age Statement Deception by Sazerac

    I should add that it was a retailer selection, so it had a sticker saying it was single barrel anyway.

    Sent from my Galaxy Nexus using Tapatalk
    bibamus, moriendum est
    Sipology Blog

 

 

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