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  1. #1
    Advanced Taster
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    Nov 2012
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    Is Bulleit 10 a flop?

    I'm starting to see an abundance of Bulleit 10 on the shelves (brick & mortar and online) and I'm seeing it at prices as low as $32. I'm wondering if this release is considered a flop at this point. At the very least, it seems the initial price point of $45 to $50 was substantially more than the market was willing to pay.

    Thoughts?

  2. #2
    Enthusiast
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    Re: Is Bulleit 10 a flop?

    Never had it. I was thinking about buying some just because it's supposedly 4R juice, and I wondered on these boards whether whether it might be a viable substitute for good 4R offerings. Someone (maybe more than one person) talked me out of that notion. I see it on the shelves around here. I don't see it flying off the shelves, so to answer your question, yeah, I think it may be a flop.

  3. #3
    Connoisseur
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    Re: Is Bulleit 10 a flop?

    I went to a tasting of all the Bulleit products and found the 10 to be decent, but I think the whole table agreed the regular offering beat it heads up, and that wasn't taking price into the equation. It's pretty pricey in my opinion for what it is and how it tastes.

  4. #4
    Guru
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    Re: Is Bulleit 10 a flop?

    To overestimate what customers are willing to pay for your product is an unforgiven mistake.
    We're Bourbon Geeks, it's who we are, it's what we do.

  5. #5
    Connoisseur
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    Re: Is Bulleit 10 a flop?

    I think what you mean to say is:

    To overestimate what customers are willing to pay for your product is a chance large companies can afford to take.

    They certainly aren't going to try to reach the volume that the NAS bourbon does, but from what I've seen with regards to market penetration in liquor stores and bars, it is probably considered a success. Bulleit is incredibly popular in certain markets, and expanding the product line makes good business sense. Now that some equilibrium has been reached in the distribution/retail channels after the initial roll out last year, you'll probably start to see prices come down a bit.

  6. #6
    Disciple
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    Re: Is Bulleit 10 a flop?

    The issue with Bulleit is that the big selling point is it contains FR juice. Most people would prefer to buy the real thing for less $.

  7. #7
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    Re: Is Bulleit 10 a flop?

    Quote Originally Posted by mbroo5880i View Post
    The issue with Bulleit is that the big selling point is it contains FR juice. Most people would prefer to buy the real thing for less $.
    Quote Originally Posted by Tony Santana View Post
    Never had it. I was thinking about buying some just because it's supposedly 4R juice, and I wondered on these boards whether whether it might be a viable substitute for good 4R offerings. Someone (maybe more than one person) talked me out of that notion. I see it on the shelves around here. I don't see it flying off the shelves, so to answer your question, yeah, I think it may be a flop.
    I am in no way arguing with you guys. Just passing something along. Paul and I went on a tour of FR's Cox's Creek during the sampler last year. At one point in the tour when we had a little break, Paul asked the inevitable question. "Does FR's makes the distillate for Bulleit?" Our tour guides answer was, "No. FR's does not make anything for Bulleit." Just saying'. Most everybody is pretty positive that FR's make's the distillate for Bulleit, but……...
    " I never met a Weller I didn't like"

  8. #8
    Trippah and Admin
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    Re: Is Bulleit 10 a flop?

    Quote Originally Posted by fishnbowljoe View Post
    I am in no way arguing with you guys. Just passing something along. Paul and I went on a tour of FR's Cox's Creek during the sampler last year. At one point in the tour when we had a little break, Paul asked the inevitable question. "Does FR's makes the distillate for Bulleit?" Our tour guides answer was, "No. FR's does not make anything for Bulleit." Just saying'. Most everybody is pretty positive that FR's make's the distillate for Bulleit, but……...
    I was at the local specialty whiskey bar last night and as I paged through their spiffy three ring bound spirits menu (sorted by maker/distiller), I found Bulleit listed under "Bourbon from Four Roses".

    I don't think there's any question that Bulleit has been made by Four Roses since the Seagrams days, but the contract will end at some point. With the growth that FR is seeing, they're going to want to keep as much of their production and warehouse space for their own brands.
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

  9. #9
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    Re: Is Bulleit 10 a flop?

    I thought the contract ran out in 2012, at least officially.
    We're Bourbon Geeks, it's who we are, it's what we do.

  10. #10
    Virtuoso
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    Re: Is Bulleit 10 a flop?

    Doesn't Bulleit buy and age their own whiskey? I thought they did, so I assumed that Bulleit 10 would still be FR ... or did they buy 10 year old whiskey for it?
    Mark

 

 

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