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  1. #1
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    Early Times info

    Hey guys, I was just wondering how many of you guys out there know anything about ET, I found out a few things but not really what I wanted to know. Like they stopped selling bourbon in the U.S. around 1983, Why? If this is the stuff that made KY famous, did sales just plummit and they decided to stop?And why start making it whisky rather than bourbon .. cost factors? just to be different? I have a couple of old bottles '70 and 1 small one that I think is a bit earlier. The earlier one was 86 proof, the other 80 proof, when did this happen? Any info would be great. Thanks ... Don
    Everyday my spirit seems to find its way to the bottom of a glass...... Don

  2. #2
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    Re: Early Times info

    Can't help you on the original stuff. I bought their re-entry into bourbon (Early Times 354) when it came out a year or two ago, and was disappointed (thought it had a great nose, but then the palate didn't deliver - at least for me).
    Gary
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  3. #3
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    Re: Early Times info

    Early Times was a Nationwide best seller in the early 1950s but fell out of favor along with other Bourbon brands by the 70s. Brown-Forman was even reduced to filtering the color and flavor out of existing stock to create white whisky to compete with vodka. B-F launched a brand named Frost White Whiskey which I won't attempt to describe, you get the idea, suffice it to say just the word Frost can get a chuckle out of old time Bourbon fans.

    Early Times was relaunched in 1983 as "Kentucky Style" whisky using cost cutting production techniques to provide a cheaper alternative while keeping the standard 4 year ET straight as an export product. Same thing with the 354 label is the domestic straight version.
    We're Bourbon Geeks, it's who we are, it's what we do.

  4. #4
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    Re: Early Times info

    Any idea when the proof change of 86 down to 80 came about, while still being the straight version.
    Everyday my spirit seems to find its way to the bottom of a glass...... Don

  5. #5
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    Re: Early Times info

    Don't recall but we generally opted for Old Forester instead so I wouldn't have noticed.
    We're Bourbon Geeks, it's who we are, it's what we do.

  6. #6
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    Re: Early Times info

    Quote Originally Posted by dSculptor View Post
    Any idea when the proof change of 86 down to 80 came about, while still being the straight version.
    I'm not sure but I do have an 86 proofer that was roughly/approximately bottled in 1971 if that helps.
    Justin

  7. #7
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    Re: Early Times info

    About a year ago I passed on a dusty Illinois Bicentennial decanter, assume 1976, on a store shelf that was 80 proof. Having tasted a 60's version I saw no need to even spend the $25 they wanted.
    Thad

    BTOTY-2011

  8. #8
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    Re: Early Times info

    Was the introduced Kentucky Style ever offered in 86 proof?
    We're Bourbon Geeks, it's who we are, it's what we do.

  9. #9
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    Re: Early Times info

    I've seen magazine ads for Early Times from the 1940s and 1950s, advertised as being 90 proof.

    Before Prohibition, it was a 100 proof Bottled in Bond product.

    earlytimes.jpg
    Michael Shoshani - Old No. 8 on the Straightbourbon.com forums

  10. #10
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    Re: Early Times info

    I don't recall it being less than 86 proof but I believe it's been a B-F second brand for as long as I've been buying whisky.
    We're Bourbon Geeks, it's who we are, it's what we do.

 

 

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