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  1. #31
    Bourbonian of the Year 2002 and Guru
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    Re: Early Times info

    Did they mention that, outside the U.S., Early Times is and always has been bourbon? It's only 'Kentucky Whisky' in the U. S.

  2. #32
    Virtuoso
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    Re: Early Times info

    Quote Originally Posted by cowdery View Post
    Did they mention that, outside the U.S., Early Times is and always has been bourbon? It's only 'Kentucky Whisky' in the U. S.
    But is it actually bourbon or do they just use the same stuff and call it bourbon since the new barrel requirement doesn't apply to exports?

  3. #33
    Bourbonian of the Year 2002 and Guru
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    Re: Early Times info

    It is bourbon according to U.S. rules. Brown-Forman, it should be noted, bottles everything for export in the U.S. They don't export in bulk and bottle locally. All products comply with U.S. standards.

  4. #34
    Advanced Taster
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    Dec 2006
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    Waterbury VT
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    126

    Re: Early Times info

    Quote Originally Posted by shoshani View Post
    I'd have to trawl through Google Books again for this, and maybe I will over the weekend, but B-F definitely had full page magazine ads in the late 1940s and early 1950s showing their entire tiers: Old Forester, the Bottled In Bond flagship; Early Times, the 90 proof popular-priced table bourbon, and then one blended whisky called King and there might have actually been a second blend.
    There were two versions of the King blend: Black Label which was 40% straight whiskey and 60% gns, and Red Label which was 30% straight whiskey and 70% gns. Both were at 86 proof. The ad pictured is from 1949.
    Screenshot (31).png

 

 

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