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  1. #61
    Connoisseur
    Join Date
    Mar 2012
    Location
    New Orleans, LA
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    858

    Re: The Proof, The Whole Proof, and Nothing but the Proof.

    Quote Originally Posted by sailor22 View Post
    Rutledge has said that when they were forced to use higher proofs he was gratified to discover that a higher proof in the barrel took on average an extra two years to mature. His first thought was that it would tip the profit balance back to lower proof. However the market has moved in such a way that a Bourbon that is age dated two years older commands a larger profit margin than a younger. More than enough to make up the extra two years of storage and evaporation cost. So it looks like higher proof will be he new normal until the market changes. Or perhaps until some of the Micros start making really good juice starting with lower proofs and find a market that will pay a super premium for it.
    Interesting since 4R doesn't have any age stated products in their core range.

  2. #62
    Disciple
    Join Date
    May 2013
    Location
    Louisville, KY
    Posts
    1,661

    Re: The Proof, The Whole Proof, and Nothing but the Proof.

    Quote Originally Posted by Vadertime View Post
    Anyone know when WT changed from 103?

    Cheers
    I dont know of any WT103. You sure you didnt see Fighting Cock instead? it is 103 and has a rooster on the label.
    Think about how stupid the average person is.....then realize that half of them are more stupid than that.

  3. #63
    Guru
    Join Date
    Dec 2012
    Location
    Houston
    Posts
    2,139

    Re: The Proof, The Whole Proof, and Nothing but the Proof.

    They are referring to proof off the still Doug, not proof in the bottle.
    Insert TheNovaMan's signature here (___________)

  4. #64
    Disciple
    Join Date
    May 2013
    Location
    Louisville, KY
    Posts
    1,661

    Re: The Proof, The Whole Proof, and Nothing but the Proof.

    Quote Originally Posted by smknjoe View Post
    They are referring to proof off the still Doug, not proof in the bottle.

    oh...that makes more sense
    Think about how stupid the average person is.....then realize that half of them are more stupid than that.

 

 

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