They're not really bucking the trend but I still like what they're doing. The trend is to reserve age statements for the more premium products, which this certainly is. I'm glad they're doing it, especially glad to see them converting an NAS into an age-stated product. I salute them for fine-tuning a good product, including cutting the price at a time when most were going up, to introduce it to a wider and wider audience. And I salute them for having the guts to create a new category. Although straight wheat has always been on the books, no one (large or small) was making it until they did, and it's a fine product.
Great new! I really like Bernheim in the summer over ice. Will certainly be supporting HH with this one. Larceny and now this are two pretty important steps by HH in my book. Just wish they would market Larceny better.