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  1. #1
    Connoisseur
    Join Date
    Feb 2000
    Location
    Florida
    Posts
    516

    Flavored spirits


    Why are several KY distillers experimenting with 'flavored' and 'finished' whiskeys?

    The article below gives plenty of clues.

    Omar



    http://money.cnn.com/2003/10/27/news/companies/whisky/

  2. #2
    Enthusiast
    Join Date
    Mar 2000
    Location
    Midland, MI
    Posts
    455

    Re: Flavored spirits

    Thanks for posting a link to the article. It has some rather
    interesting information in it.

    I will disagree with your conclusion, though.

    Creative wood finishes are in interesting trend, but they have nothing
    to do with the candy-flavored trends in drinks nowadays.

    Your average armchair pop-culture-watcher can tell you that kids
    are increasingly being raised on artificial colors and flavors.
    The "Skittles" generation is now the 21-30 age group that buys
    alcohol and goes to bars. They naturally want overly sweetened
    drinks pumped full of flavors that were obviously manufactured in
    some lab just off the New Jersey Turnpike.

    Sherry-finished bourbon isn't going to compete in this market.
    It isn't artificial enough, and isn't over-flavored enough.
    If the bourbon people want to compete in this market, their best
    bet is through whiskey sours or something similar. Somehow pre-mix
    the sour mix with the bourbon... and hope that bartenders use this new
    concoction in creative ways.

    It would be a little difficult, though. Cognac is already fruity, and
    so it's natural to add red food coloring and "red" flavor. ("Red" is now
    recognized as a flavor, just like "strawberry" or "bananna".) There's
    no obvious "extreme" flavor to add to bourbon. The best you could do would
    perhaps be mint? I shudder at the thought of "flavored" bourbons.



    Tim Dellinger

  3. #3
    Disciple
    Join Date
    Mar 2002
    Location
    Bryan, Ohio
    Posts
    1,907

    Re: Flavored spirits

    The "Skittles" generation is now the 21-30 age group that buys
    alcohol and goes to bars.
    Just a refreshing reminder from that demographic that we are not ALL like that (though a depressing majority is).

    I figure the best way to compete with these trends similar to the way Jack Daniels does, and promote Downhome Punch/Watermelon Spikes type drinks. I figure the bottled versions are "malternatives" but the drinks can be made with the real deal. Then "the kids" can have their fruity shit, but they dont actually have to change the base product. At least thats what I can hope. . .

    Tom (Hell No! To Big Pink Drinks!!) C

 

 

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