I've always thought of Crown Royal as The Best overpriced whiskey, for folks who don't like to drink anything ordinary, or any actual whiskey-flavored whiskey. Just my own humble opinion, of course. It is and has been acknowleged by many to be a finely crafted, if extra mild, pour. I guess it is that. Is it worth any more than, say; Canadian Mist, which is about the same sort of non-whiskey, whiskey? I can't say it is for my dough. But it's hard to deny it's success in it's niche.