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Thread: Bourbon Rumors

  1. #31
    Bourbonian Of The Year 2013 and Guru
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    Re: Bourbon Rumors

    Still not employed in the PR department, which is what you said.
    JOE

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    "Every bottle is its own learning experience." -- Sensei Ox-sama

  2. #32
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    Re: Bourbon Rumors

    Quote Originally Posted by smokinjoe View Post
    I suggest you re-read the "Mind = Blown" thread.
    Yes! we all should. Sounds like a nice way to spend an afternoon :laugh:
    "On a long enough timeline, the survival rate for everyone drops to zero"
    T. Durden

  3. #33
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    Re: Bourbon Rumors

    Good for Fred, good for Whisky Advocate, and good for all of the producers who answered his questions. Luckily, he didn't have to talk to Diageo.

    About the only thing hazy in Fred's piece is that he doesn't seem to know no one cares about Ancient Age 10 Star, which is an unstated six-year-old bourbon, but nothing special. As for pressing Sazerac for sales figures, HA! It's well known that Sazerac and Heaven Hill, as private companies, never release sales figures. Fred shows he is a professional journalist by not asking questions he knows won't be answered. I get criticized for that too, by the same people.

    Of course, any source might be lying, but they're rarely going to lie about something so relatively minor and the best way to know if someone is lying is to get them on the record, then find evidence that what they have told you isn't true. That's why this sort of reporting is important, despite it being a pain in the ass to research every stupid rumor you hear.

    While it's important to compare evidence to official statements, speculation and suspicion are not evidence, and rumors heard from 'some guy' aren't evidence either. You can also be pretty confident that distributors and retailers aren't being told something different by the producers. They know producers and retailers can't keep a secret. All sorts of bullshit spreads through that channel.

    There is also a big difference between an untrue or disingenuous answer and one you simply don't want to hear.

    Maker's Mark has never called a product 'new' just because it had a different color wax, or even a different proof for that matter. As far as they're concerned, 46 is what they mean by a new product and by that standard, it's their only new product ever.

    I'm the one who's called 'crotchety,' but what Fred did is 1000 times more valuable than a bunch of malcontents who think it's cute to take potshots at people.
    Last edited by cowdery; 04-21-2014 at 13:54.

  4. #34
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    Re: Bourbon Rumors

    Quote Originally Posted by smokinjoe View Post
    Still not employed in the PR department, which is what you said.
    Actually Joe I didn't make that claim, you are the one who made that connection, I was quoting Minnick.

    What I did say, and repeated, is a company employee who attends a public function on behalf of his employer is engaging in public relations.
    We're Bourbon Geeks, it's who we are, it's what we do.

  5. #35
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    Re: Bourbon Rumors

    Quote Originally Posted by squire View Post
    Actually Joe I didn't make that claim, you are the one who made that connection, I was quoting Minnick.

    What I did say, and repeated, is a company employee who attends a public function on behalf of his employer is engaging in public relations.

    And that is why it is best if you find yourself in that situation you keep your mouth shut. Unless your daddy owns the company.

  6. #36
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    Re: Bourbon Rumors

    It also bears remembering that Chris Comstock and his team don't have the final word on what happens with Ancient Age products. That's up to Age International. While I'll grant that AA 10-year-old was a very small brand, one can assume that very small volume will henceforth be going into Blantons, Elmer T. Lee or something else more profitable than Ancient Age 10-year-old. But you don't really need anybody to tell you that, do you?

  7. #37
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    Re: Bourbon Rumors

    Darn, I thought those barrels would show up in another Orphan Barrel program in another ten years or so.

  8. #38
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    Re: Bourbon Rumors

    Quote Originally Posted by squire View Post
    Actually Joe I didn't make that claim, you are the one who made that connection, I was quoting Minnick.
    Your continued deniability, is not even plausible for you here, Squire...

    Alas, I'll not waste any of my own, and our fellow members, time on this. These will be my last words on the subject, and will depart with an unmistakable feeling of déjà vu.
    Last edited by smokinjoe; 04-22-2014 at 06:17.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  9. #39
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    Re: Bourbon Rumors

    Deny what? I have never said that any Master Distiller is employed in the PR department of their respective companies.

    I have said, and will continue to say, that any MD who participates in public functions as a company representative is engaging in public relations.
    We're Bourbon Geeks, it's who we are, it's what we do.

  10. #40
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    Re: Bourbon Rumors

    Quote Originally Posted by smokinjoe View Post
    I'll bet that Jim Rutledge and Mark Brown will be surprised to hear they're in the PR departments!
    Quote Originally Posted by squire View Post
    Of course they are Joe, part of their job is to promote the brands through relations with the public.
    Ya'll should stop arguing about semantics anyway.
    Jim

 

 

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