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  1. #1
    Taster
    Join Date
    Feb 2014
    Location
    Brooklyn
    Posts
    98

    New Rittenhouse Packaging

    I've learned never to judge a whiskey by its bottle, and of course I've long ago settled my thoughts on Rittenhouse. But am I alone in wondering why Heaven Hill replaced the old, not-great-but-okay packaging with this? It reminds me of the scores of anonymous, slapdash NDP bottles I see huddled at the liquor store every day.

  2. #2
    Disciple
    Join Date
    Jun 2013
    Location
    NWGA
    Posts
    1,795

    Re: New Rittenhouse Packaging

    The only thing I'm not going to like is if the price actually goes to $24.99. I can live with a $5 pop but it's just such a great value @ $19.99.

    That being said I sort of like the retro label.

    Both of my go-to dealers have finally segreated areas for Bourbon, rye, Tn Whiskey, and all the "craft" ndp's so it is easier locating them.

  3. #3
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,132

    Re: New Rittenhouse Packaging

    The design could've been worse, much worse. I like the Bottled in Bond emphasis.
    We're Bourbon Geeks, it's who we are, it's what we do.

  4. #4
    Disciple
    Join Date
    Apr 2010
    Location
    Wisconsin
    Posts
    1,534

    Re: New Rittenhouse Packaging

    To be honest, I actually love it. It reminds me of the older pinkish label.

  5. #5

    Re: New Rittenhouse Packaging

    Both labels suck, but at least heaven hill tends to pass the savings from not hiring a graphic designer on to us.

  6. #6
    Connoisseur
    Join Date
    Nov 2011
    Location
    Cincinnati
    Posts
    804

    Re: New Rittenhouse Packaging

    I really like the new labeling.

  7. #7
    Disciple
    Join Date
    Aug 2012
    Location
    A pretty great state.
    Posts
    1,784

    Re: New Rittenhouse Packaging

    Quote Originally Posted by risenc View Post
    I've learned never to judge a whiskey by its bottle, and of course I've long ago settled my thoughts on Rittenhouse. But am I alone in wondering why Heaven Hill replaced the old, not-great-but-okay packaging with this? It reminds me of the scores of anonymous, slapdash NDP bottles I see huddled at the liquor store every day.
    So, uh, about that slapdash NDP thing...



    Last edited by HighInTheMtns; 04-25-2014 at 01:42.
    Jim

  8. #8
    Guru
    Join Date
    Jun 2012
    Location
    Commonwealth of KY
    Posts
    3,182

    Re: New Rittenhouse Packaging

    How is it that the old ones look exactly like the new and at the same time better?

  9. #9
    Taster
    Join Date
    Feb 2014
    Location
    Brooklyn
    Posts
    98

    Re: New Rittenhouse Packaging

    Quote Originally Posted by MyOldKyDram View Post
    How is it that the old ones look exactly like the new and at the same time better?
    Exactly. I get what they're trying to do -- make something that looks like the old bottles -- but they failed. Look at all the detail on those old labels; now look at how flat an uninteresting the new one is in comparison.

  10. #10
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,132

    Re: New Rittenhouse Packaging

    Yeah, the new one lacks imagination.
    We're Bourbon Geeks, it's who we are, it's what we do.

 

 

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