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  1. #11
    Connoisseur
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    Dec 2013
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    Seattle
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    Re: New Rittenhouse Packaging

    I'm with Clay on this one. Granted, I'm a designer, so I'm extra opinionated about such things to the point that others don't care.

  2. #12
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    Aug 2012
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    Re: New Rittenhouse Packaging

    Quote Originally Posted by flahute View Post
    I'm with Clay on this one. Granted, I'm a designer, so I'm extra opinionated about such things to the point that others don't care.
    Since you have a more knowledgeable take on it that most of us, what would you change, assuming that the idea of incorporating elements from the old labels was something you had to work with?
    Jim

  3. #13
    Enthusiast
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    Jun 2013
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    Melbourne, Australia
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    445

    Re: New Rittenhouse Packaging

    I dont mind it, its a step up from the old bottle, and the tax stamp throwback inspired neck is kinda cool, I wonder if thats a cork under there now?

    My perspective from a non-US pov is that this will increase inernational sales and I have an oppinion on its place in Australia, stop reading now if you dont like rambling expression of oppinion...

    In Australia we generally get whiskey that looks "fancy", and basically all premiums have to have a cork closure, its what the average consumer wants, IMO it has a lot to do with hollywood films and our exposure to US culture through this, we like to mimick your past and currently we are going though a fairly widespread period of appreciating american culture through bourbon and american cusine such as slow cooked BBQ and traditional southern cooking, its crazy how many places I can buy pulled pork or po' boys, 3 years ago you just couldnt, no body even knew what they were, thanks Bourdain and co. (NOT sarcastic, i love this food).

    And the whole rye rennaisance has been booming in the local bar scene for the last 5-8 years, probably thanks a lot to Mad Men
    Ritt BiB sells for $90 here, people pay it. Meanwhile WTR101 was $45, and I remember trying to explain to people I was drinking with that WTR was a great rye for traditional cocktails and mostly the response was "but wild turkey is crap" - a lot of Australian see WT as a redneck drink while Ritt is trendy.
    I have a friend that runs a high end bar, and he had trouble a year or so ago getting Ritt regularly, so he made the switch to high west double rye, I asked why when we could still get WTR for $40 a bottle cheaper, his response was that he coudlnt stock WT, his customers wouldnt drink it and the brand didnt suit his bar, but high west was an easy choice for his customers because it looks cool!

    I will be keen to see if we get an increased distribution of Ritt now it has a fancy label.
    Last edited by onemorepour; 04-25-2014 at 17:16.

  4. #14
    Connoisseur
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    Dec 2013
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    Seattle
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    724

    Re: New Rittenhouse Packaging

    Quote Originally Posted by HighInTheMtns View Post
    Since you have a more knowledgeable take on it that most of us, what would you change, assuming that the idea of incorporating elements from the old labels was something you had to work with?
    As Clay said, it's flat, with only the two colors. If you look at the old bottles, there's something in each design that makes the word Rittenhouse "pop". In the new label, everything works pretty good except for the name Rittenhouse. It doesn't pop. It's a different font than the rest of the label and it's not a very good one next to what's used for "Straight Rye Whisky" which is truly old style. The filigree motif around the name Rittenhouse is a halfway attempt at recreating the old one from the bottle with white, black, and blue label. It needs to commit to being "fancy" or simple - right now it's in between and out of place.

    This is just me being particular. What's inside the bottle is what counts, but I do enjoy a well designed label, sometimes to my detriment.

  5. #15
    Connoisseur
    Join Date
    Jun 2010
    Location
    Greenwood, IN
    Posts
    758

    Re: New Rittenhouse Packaging

    I think it's interesting that we have a year or so of the newer DSP 1 with the same label as DSP 354 Rittenhouse. I look forward to seeing the newly redesigned label in stores. I guess this makes it a little easier for those out hunting the DSP 354s still out there. I wouldn't mind seeing a new label with a nice age statement on it. I'd be happy to spend a few more bucks on that.

  6. #16
    Connoisseur
    Join Date
    Aug 2009
    Location
    Manheim, PA 17545
    Posts
    774

    Re: New Rittenhouse Packaging

    My only reservation on the new label is that it no longer says Continental Distilling. Even the current label still pays homage to Rittenhouse's heritage as a rye from Philadelphia distilled by Continental/Kinsey Distillery.
    If you have anything Michter's or Pennco and would like to sell it or share it with me, please let me know.

  7. #17
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
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    12,338

    Re: New Rittenhouse Packaging

    That would be a nice touch. Lost on today's consumers but a nice touch none the less.
    We're Bourbon Geeks, it's who we are, it's what we do.

  8. #18
    Advanced Taster
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    Apr 2014
    Location
    Pennsylvania
    Posts
    196

    Re: New Rittenhouse Packaging

    Quote Originally Posted by onemorepour View Post
    I dont mind it, its a step up from the old bottle, and the tax stamp throwback inspired neck is kinda cool, I wonder if thats a cork under there now?

    My perspective from a non-US pov is that this will increase inernational sales and I have an oppinion on its place in Australia, stop reading now if you dont like rambling expression of oppinion...

    In Australia we generally get whiskey that looks "fancy", and basically all premiums have to have a cork closure, its what the average consumer wants, IMO it has a lot to do with hollywood films and our exposure to US culture through this, we like to mimick your past and currently we are going though a fairly widespread period of appreciating american culture through bourbon and american cusine such as slow cooked BBQ and traditional southern cooking, its crazy how many places I can buy pulled pork or po' boys, 3 years ago you just couldnt, no body even knew what they were, thanks Bourdain and co. (NOT sarcastic, i love this food).

    And the whole rye rennaisance has been booming in the local bar scene for the last 5-8 years, probably thanks a lot to Mad Men
    Ritt BiB sells for $90 here, people pay it. Meanwhile WTR101 was $45, and I remember trying to explain to people I was drinking with that WTR was a great rye for traditional cocktails and mostly the response was "but wild turkey is crap" - a lot of Australian see WT as a redneck drink while Ritt is trendy.
    I have a friend that runs a high end bar, and he had trouble a year or so ago getting Ritt regularly, so he made the switch to high west double rye, I asked why when we could still get WTR for $40 a bottle cheaper, his response was that he coudlnt stock WT, his customers wouldnt drink it and the brand didnt suit his bar, but high west was an easy choice for his customers because it looks cool!

    I will be keen to see if we get an increased distribution of Ritt now it has a fancy label.
    Thanks for the info from down under. I see the same thing in bars here to a lesser extent. They have to appeal to the young 20 somethings who are ordering mixed drinks, and a higher priced rye going into their cocktail impresses everyone else at the bar already sloshed on hooch. At least the good stuff is left alone for us. Hate seeing what Rit costs you there, thats removing the value if I ever saw it. 26 here, and the rest of the us will see the same soon I imagine.

  9. #19
    Enthusiast
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    Mar 2013
    Location
    MI
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    371

    Re: New Rittenhouse Packaging

    I like it. The current (or I guess former now?) labeling was pretty hideous - this is a big improvement.

    My only hope like others have said was that this doesn't herald an increased cost

  10. #20
    Virtuoso
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    Aug 2013
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    Commonwealth of Bourbon
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    1,074

    Re: New Rittenhouse Packaging

    Quote Originally Posted by nd2005 View Post
    I like it. The current (or I guess former now?) labeling was pretty hideous - this is a big improvement.

    My only hope like others have said was that this doesn't herald an increased cost
    #twentynineandchangeatliquorbarntoday!

 

 

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