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  1. #11
    Taster
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    Dec 2010
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    Kentucky
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    59

    Re: Handcrafted bourbon?

    Quote Originally Posted by squire View Post
    I'm reminded of the staff at Heaven Hill pitching yeast by hand into those 50,000 gallon mash tanks.
    WHAT that yeast strain is and how long and accurately controlled (temperature) the set is means the world, the size if the fermenter is near irrelevant.

  2. #12
    Guru
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    Sep 2004
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    Jackson, MS
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    Re: Handcrafted bourbon?

    p&a my point was the yeast is pitched by hand.
    We're Bourbon Geeks, it's who we are, it's what we do.

  3. #13
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    Re: Handcrafted bourbon?

    Quote Originally Posted by wildrnesxperienc View Post
    There are some great "small batch" bourbons.
    Yes there are and they would still be great if they didn't have 'small batch' on the label. Like 'charcoal filtered' on some Kentucky Bourbon labels 'small batch' is an implied meaning rather than a specific process or guarantee of quality.
    We're Bourbon Geeks, it's who we are, it's what we do.

  4. #14
    Apprentice
    Join Date
    Apr 2013
    Location
    Los Angeles, CA
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    39

    Re: Handcrafted bourbon?

    Absolutely. Each distiller makes up their own definition of what constitutes a "small batch" anyway. It really only tells you that it's not "single barrel".

  5. #15
    Advanced Taster
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    Apr 2014
    Location
    Houston, TX
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    213

    Re: Handcrafted bourbon?

    I have a real resentment of using the term "hand" in advertising.

    We have "hand dipped" ice cream, etc. I recently was on the Fender guitars website about their Masterbuilt custom guitar line, which apparently uses "hand selected" woods.

    I'm not sure what alternate existence we were supposed to remember when machines scooped our ice cream and a robot selected woods for guitar building, etc.

    Even if I like a bourbon, it always loses marks with me for stooping to using the "hand anything" in its advertising. It's an insult to the intelligence of the customer.

    tbt

  6. #16
    Guru
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    Sep 2004
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    Jackson, MS
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    Re: Handcrafted bourbon?

    Maybe they think we're hicks who don't know enough to be insulted.
    We're Bourbon Geeks, it's who we are, it's what we do.

  7. #17
    Apprentice
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    Apr 2013
    Location
    Los Angeles, CA
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    39

    Re: Handcrafted bourbon?

    I repeat- it probably means you shouldn't buy it. It's a marketing term to make you think it's supposed to be good before you even try it. Let the whiskey speak for itself, rather than try and sell me on how great it is beforehand. Seems like the whiskey can't stand on its own, seems like overcompensation. Course I do recognize that there may be some great whiskeys out there that say "handcrafted" on the label.

  8. #18
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    Sep 2004
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    11,589

    Re: Handcrafted bourbon?

    Trying to remember here, I believe Barton at one time had a small label below the neck printed with the words 'Hand Crafted". As far back as print ads go there have been attempts to portray brands with a small, craft, old fashioned copper distilled, handmade angle even from large producers. This is part of what gave rise to a proliferation of labels using names of people who never had any connection with the distillery involved.
    We're Bourbon Geeks, it's who we are, it's what we do.

  9. #19
    Disciple
    Join Date
    Jun 2013
    Location
    NWGA
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    1,683

    Re: Handcrafted bourbon?

    Quote Originally Posted by wildrnesxperienc View Post
    Absolutely. Each distiller makes up their own definition of what constitutes a "small batch" anyway. It really only tells you that it's not "single barrel".
    True, could be two barrels or a hundred.

  10. #20
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    Apr 2013
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    Los Angeles, CA
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    39

    Re: Handcrafted bourbon?

    Quote Originally Posted by squire View Post
    Trying to remember here, I believe Barton at one time had a small label below the neck printed with the words 'Hand Crafted". As far back as print ads go there have been attempts to portray brands with a small, craft, old fashioned copper distilled, handmade angle even from large producers. This is part of what gave rise to a proliferation of labels using names of people who never had any connection with the distillery involved.
    Woodford comes to mind nowadays. Sure they aren't as big as some others, but they do a whole lot to sell their whiskey as pot still whiskey, casually omitting that there is also a lot of column still whiskey from their larger, less picturesque distillery blended in. And it's "small batch" too!

 

 

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