The marketing spiel is here:

http://www.jackdaniels.com/whiskey/gold

Picked this up at Sydney Duty Free. Gotta say on the whole, pretty disappointing. The Silver Select at $20 a bottle less would have been a much better choice. The double filtering seems to rob more of the character, with the double barreling not adding anything. It is also 80 proof, so that isnt helping either. On the whole id say it is very smooth, but quite bland. Ill give it another try in a few weeks maybe and write some tasting notes (if any occur).