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  1. #1
    Bourbonian of the Year 2006
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    Dec 2001
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    Rockland County, NY
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    1,937

    Labrot and Graham to become Woodford Reserve Distillery

    L&G to WR Distillery
    Well, the days of the free tour are over.
    L&G will be renamed Woodford Reserve Distllery and they will charge for the tour.

  2. #2
    Enthusiast
    Join Date
    Mar 2001
    Location
    OH
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    261

    Re: Labrot and Graham to become Woodford Reserve Distillery

    I agree!!! I guess they don't care who is buying their bourbon and I think they forgot something-namely their customers. So I guess I will just have to forget about them. This is greed "in the first degree". . By the way, where did this information come from!!

    Cheers,
    Marvin

  3. #3
    Virtuoso
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    Jul 2002
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    North Carolina
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    1,237

    Re: Labrot and Graham to become Woodford Reserve Distillery

    I don't like it any more than you, Marvin, but we do live in America. It's BF's right to charge what the market will bear. The horse pastures on the drive out to L&G are absolutely beautiful. L&G is a postcard picture perfect place itself. If my single visit to L&G in 2002 is any indication, they will have no problem getting tourists to pony up the $5. When I was there, the overwhelming majority of people taking the tour were well-to-do 50-something couples, who were there for the sights, not the bourbon. So, if you ask me, they understand their market perfectly and they are doing what any reasonable business would do. Sad for us, but good for them.

  4. #4
    Guru
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    SI, NY
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    2,083

    Re: Labrot and Graham to become Woodford Reserve Distillery

    I'm glad I did L&G this year because I will never spend $5 to see their distillery again. One because no place else charges for tours, I dont care how beautiful L&G may be... MM is nice as well and even with their high prices for just about everything they do not charge for tours. Secondly because their (L&G) bourbon doesn't do much for me anyway so seeing the place isn't that important, horses or no horses on the ride in. Actually maybe #2 would be because they showed their true colors trying to run Barton's out of the marketplace over something that is trivial.

  5. #5
    Bourbonian of the Year 2004 and Guru
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    Jul 2000
    Location
    Nelson County, Kentucky
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    2,734

    Re: Labrot and Graham to become Woodford Reserve Distillery

    High Five to ya

    I couldn't have said it better...Maker's does not charge a fee for thieir tour and in my opinion...Maker's Mark has L&G beat by a country mile...Wild Turkey does not charge...and Heaven Hill does not charge for a tour...

    Brown and Foreman is going after Barton's...and now they are comming for us


    Bettye Jo


  6. #6
    Bourbonian of the Year 2006
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    Dec 2001
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    Rockland County, NY
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    Infor posted on B-F site concerning Woodford Reserve Distillery

    I found this posted on the B-F site.
    More detail on name change and tours.
    Woodford Reserve Distillery

  7. #7
    Disciple
    Join Date
    Mar 2002
    Location
    Bryan, Ohio
    Posts
    1,907

    Re: Infor posted on B-F site concerning Woodford Reserve Distillery

    From the article Ed posted I saw the following:

    At the conclusion of the tour, visitors age 21 and older will be allowed to taste the Woodford Reserve produced at the distillery.

    Hmmmm. . . that wording seems a tad dicey to me. . .


    TomC

  8. #8
    Administrator in exile
    Join Date
    Aug 2002
    Posts
    3,904

    Re: Infor posted on B-F site concerning Woodford Reserve Distillery

    Hmmmm. . . that wording seems a tad dicey to me. . .
    So that's how they will get rid of the pot stilled whiskey; Give it to the tourists

  9. #9
    Enthusiast
    Join Date
    Mar 2000
    Location
    Midland, MI
    Posts
    455

    Re: Infor posted on B-F site concerning Woodford Reserve Distill

    From the posted URL at Brown-Forman:
    " The second tour is the "Woodford Reserve 'Corn to Cork' Tour," and it will
    lead guests through an in-depth examination of the mechanical, chemical,
    technical, and sensory aspects of producing bourbon. "


    To me, that's awesome. I'll gladly pay $5 to get the nitty gritty tour.
    I'm very glad they're offering separate tours: fluff for those who want
    it, and the real deal for the real Bourbonian.


    Again quoting from the website:
    "...and a new archive building that will provide bourbon aficionados the
    opportunity to peruse historic articles and photographs (by appointment...)"

    And that's great, too. "By appointment" keeps out the casual tourist,
    but they're allowing the amateur "afficionado" in.
    If we're lucky, they'll use this a real archive, and it'll be a nice
    resource.


    Tim Dellinger

  10. #10
    Virtuoso
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    Jul 2002
    Location
    North Carolina
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    Re: Labrot and Graham to become Woodford Reserve Distillery

    I'd still recommend that someone who hasn't gone to L&G that it is worth the $5. I think it's worth it for the ability to stand next to the fermenting vats and to walk right up to the pot stills. Sure, it sucks to pay for something that was once free, but if someone is from out of state and has spent alot of time and money to get to KY, what's $5 more?

 

 

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