The following may not interest any in this forum. However, it makes an interesting overall reference to distilled spirits. This is a quote from Stuart Elliott's column on advertising in the New York Times.
"Indeed, Cognac is suddenly among the most robust categories in the distilled-spirits industry. The reason? Cognac's portrayal as an essential part of the life style of the members of the new urban, hip-hop subculture, which stimulated interest in a drink that had been perceived mainly as a mainstay of wood-paneled men's clubs or smoky jazz clubs.