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  1. #1
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    Eagle Rare 10yr changes

    So I remember hearing somewhere recently Harlan or someone at BT being interviewed confirmed ER wasn't going anywhere or Losing anything. My local has been out for a few weeks, I stopped today because they got another supply in. They must be recent, but I noticed the neck label was changed removing the 10yr statement. The back label still says ten years old, this just has me saying to myself are they going to possibly try to drop the age statement sometime soon? I can't see them being so bold with a big brand of theirs. Anyways let me find some pics. Old neck

    2014-05-21 18.09.30.jpg

    new neck

    2014-05-21 18.09.50.jpg

    IKnow its so minor, and possibly just decided they didn't need the age in multiple places. In this day and age however, you never know if they aren't taking an intermediate step to losing that last number on the label. I usually have like 5 bottles anyways on hand but would hate to see a fav jump the shark as they say.
    Last edited by jmj_203; 05-21-2014 at 18:39.

  2. #2
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    Re: Eagle Rare 10yr changes

    They made that change almost a year ago. There is another thread about it somewhere around here. So far, they have left the age statement on the bottles.
    I've never tried GTS with any sort of soda. Maybe I'm missing out; but I'm OK with that.

  3. #3
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    Re: Eagle Rare 10yr changes

    I hope they don't change it. I know that many prefer BT over ER10 based on price. However, I have recently (last year) bought a few store select ER10s that were great!

  4. #4
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    Re: Eagle Rare 10yr changes

    I only asked because for the last few months in general a lot of people seem to prefer BT over ER, and I've seen a lot of dislike or either love or hate for ER. Well the stores here all had the old ER with the neck label 10. I can't get enough its so delicious. I'm hoping when I crack this newer bottle I don't get an aha moment regarding why its not so esteemed now. Its much lighter now but that means zero, the taste is in the pudding and I haven't cracked the new one yet. I will this week, I was just replacing a fallen soldier. I'll try this one before I open my 4 remaining old bottles. Will be a great comparison.

  5. #5
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    Re: Eagle Rare 10yr changes

    At least they kept the age statement somewhere and didn't replace it with a prominently displayed number 10...
    Tyler

  6. #6
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    Re: Eagle Rare 10yr changes

    Quote Originally Posted by tylermke View Post
    At least they kept the age statement somewhere and didn't replace it with a prominently displayed number 10...
    I'm not with you on this one, Tyler.

    This is the shadiest shit that Sazerac has pulled yet. It's been happening for a long time. The age statement and single barrel statement have migrated from the glass, to the neck label, now to the back.

    Eagle Rare started as a brand to compete with Wild Turkey. Well... They're competing all right. This is a race to the bottom. Who can devalue their labels the most? Who can do it in the sleaziest way?

    I hate Campari. But you know what? Sazerac wins. Sell all the distilleries to the Japanese, because they're the only ones who give even half a shit.
    Jim

  7. #7
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    Re: Eagle Rare 10yr changes

    10yr did migrate to the back but single barrel is gone. not that that's bad though as the last single barrels I have had were charry and the new 10yr not indicating single barrel is pretty bright and alive. OC 10 with a higher proof!
    Bourbon only requires a glass.

  8. #8
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    Re: Eagle Rare 10yr changes

    Quote Originally Posted by HighInTheMtns View Post
    I'm not with you on this one, Tyler.

    This is the shadiest shit that Sazerac has pulled yet. It's been happening for a long time. The age statement and single barrel statement have migrated from the glass, to the neck label, now to the back.

    Eagle Rare started as a brand to compete with Wild Turkey. Well... They're competing all right. This is a race to the bottom. Who can devalue their labels the most? Who can do it in the sleaziest way?

    I hate Campari. But you know what? Sazerac wins. Sell all the distilleries to the Japanese, because they're the only ones who give even half a shit.
    What I meant was that this move was less shady than what got pulled with the VOB age statement.

    This shift just tells me they are fairly close to doing away with the age statement altogether.

    I agree, nothing but a race to the bottom.
    Tyler

  9. #9
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    Re: Eagle Rare 10yr changes

    Thats why I brought it up. I wasn't aware this had happened almost a year ago. Are you saying you have bottles available by you that also removed the "Single Barrel" statement? If so then we're pretty much guaranteed it will become an Eagle Rare Old No. 10 in the next few years. Seriously if they remove the age statement, I'll be done with ER and BT. Theres still a few others I can buy and enjoy just as much, though that list is shrinking.

  10. #10
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    Re: Eagle Rare 10yr changes

    Bourbon can be just as good at five years as it can at ten years. Distilleries/distillers have confirmed this. Just ask anyone of them and they'll tell you some of the best bourbons they've had are in the three to five years old range. If distilleries feel that they can put out a product at five years old that they believe is just as good at ten years old, then it has to be true.

    Ok, seriously, the ER changes are crap and I feel that BT done messed up. One of the most subtle (but worst) changes is the revamp of the back label interior. They made it really dark and it covers most of the back half of the bottle, casting a dark shadow over the liquid in an attempt to make it more appealing. I feel like that is an allegory for the BT distillery these days...painting over rust and whatnot.

    And before I get called out as an age-acolyte, I know age is just one factor, but it does significantly matter. The best aged bourbons I've had are in the 8-15 year range. Another argument for another thread...
    Justin

 

 

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