I bought one of these gift packs about a month ago; it was indeed the same price as the bottle of JB Black on the shelf, which I was wanting to try anyway, so I opted for the free flask.If you can find it Jim Beam Black is offering a very nice flask in its holiday gift pack this year. ... As with all gift packs you pay for the spirits and the gift is basically free.
I haven't used it yet, and am unsure when or where I would actually have occasion to. But it seems like a nice, sturdy little unit. It has a black leatherette (vynil?) cover with a subtle JB logo on it, and is stamped on the bottom: STAINLESS STEEL CHINA.