We've all seen the holiday gift sets with a couple of (usually) cheap glasses packed with the bottle of bourbon. Occasionally there are more interesting ones like Knob Creek's package that included a flask. Today I saw two that are new for Houston. EW 7yo comes with a "neck talker" offering a 3 month subscription to a bass fishing magazine while the WT 101 has a "neck talker" holding a 50ml sample of WT's Rare Breed. I like to fish .... but guess which one I bought? This one makes sense in that they're trying to get you to buy their top shelf product. Not sure about the bass fishing tie in to bourbon.....other than we do a lot of it in the South.
Any other neat gimmicks out there?