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Thread: Cats and Dogs

  1. #1
    Bourbonian of the Year 2003 and Super Moderator
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    Cats and Dogs

    Cats and Dogs refer to the portfolio of labels a distiller have to sell whiskey under and are non-premium and usually have no dedicated advertising for them. Often credit for introducing this term here is given me, and I appreciate that, however I'm finally going to reveal my source.

    Drum Roll Please!

    " Brown-Forman had always been a premium whisky producer, but now its sales list was loaded with brands the salesmen openly referred to as " Cats and Dogs"."

    P.69 Nothing Better In The Market
    1970.

    I still thnk there's a reference in Bluegrass Belles and Bourbon. If I find that I will update here.


  2. #2
    Bourbonian of the Year 2004 and Guru
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    Re: Cats and Dogs

    Hey, it does not matter. You are the one who introduced the term, "cat and dogs" to us

    I officailly, give you the trademark to it...As soon as BP takes care of it legal aspects, it'll be yours

    Ohhhhhhhhhh Yeahhhhhhhhh

  3. #3
    Advanced Taster
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    Re: Cats and Dogs

    I have a copy of "Bluegrass, Belles and Bourbon". I will check this expression out.

  4. #4
    Bourbonian of the Year 2003 and Super Moderator
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    Re: Cats and Dogs

    Good book that! Mike Veach knows there are some things in Krolls' book that are wrong, maybe we can get him to pick a few more obvious things and post them . Nevertheless I feel it is the most entertaining of any bourbon book I have read.

  5. #5
    Bourbonian of the Year 2002 and Guru
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    Re: Cats and Dogs

    The term 'cats and dogs' to describe minor brands has been used almost universally in the spirits industry for as long as I can remember which, admittedly after so much bourbon, isn't very long.

  6. #6
    Connoisseur
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    Re: Cats and Dogs

    I had never heard this term until barrelproof mentioned it to me recently.

  7. #7
    Bourbonian of the Year 2002 and Guru
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    Re: Cats and Dogs

    Okay, maybe not universal, but I came up in marketing with Brown-Forman, Jim Beam, Schenley and other companies, and worked with people from Barton and some Chicago distributors, and I have heard it used at all of those places for probably 20 years. I sure heard it at Jim Beam in 1987 when they bought a truckload of cats and dogs in the National acquisition.

 

 

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