Cats and Dogs refer to the portfolio of labels a distiller have to sell whiskey under and are non-premium and usually have no dedicated advertising for them. Often credit for introducing this term here is given me, and I appreciate that, however I'm finally going to reveal my source.
Drum Roll Please!
" Brown-Forman had always been a premium whisky producer, but now its sales list was loaded with brands the salesmen openly referred to as " Cats and Dogs"."
P.69 Nothing Better In The Market
I still thnk there's a reference in Bluegrass Belles and Bourbon. If I find that I will update here.