Cats and Dogs

[bobbyc]

Cats and Dogs refer to the portfolio of labels a distiller have to sell whiskey under and are non-premium and usually have no dedicated advertising for them. Often credit for introducing this term here is given me, and I appreciate that, however I'm finally going to reveal my source.

Drum Roll Please!

" Brown-Forman had always been a premium whisky producer, but now its sales list was loaded with brands the salesmen openly referred to as " Cats and Dogs"."

P.69 Nothing Better In The Market
1970.

I still thnk there's a reference in Bluegrass Belles and Bourbon. If I find that I will update here.

[boone]

Hey, it does not matter. You are the one who introduced the term, "cat and dogs" to us

I officailly, give you the trademark to it...As soon as BP takes care of it legal aspects, it'll be yours

Ohhhhhhhhhh Yeahhhhhhhhh

[dhooch]

I have a copy of "Bluegrass, Belles and Bourbon". I will check this expression out.

[bobbyc]

Good book that! Mike Veach knows there are some things in Krolls' book that are wrong, maybe we can get him to pick a few more obvious things and post them . Nevertheless I feel it is the most entertaining of any bourbon book I have read.

[cowdery]

The term 'cats and dogs' to describe minor brands has been used almost universally in the spirits industry for as long as I can remember which, admittedly after so much bourbon, isn't very long.

[tlsmothers]

I had never heard this term until barrelproof mentioned it to me recently.

[cowdery]

Okay, maybe not universal, but I came up in marketing with Brown-Forman, Jim Beam, Schenley and other companies, and worked with people from Barton and some Chicago distributors, and I have heard it used at all of those places for probably 20 years. I sure heard it at Jim Beam in 1987 when they bought a truckload of cats and dogs in the National acquisition.