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Thread: Past Sins

  1. #1
    Bourbonian of the Year 2002 and Guru
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    Past Sins

    As many of you know, I got interested in bourbon from working in the industry on the marketing side. I haven't done any of that in recent years, but one of my clients back in the day was Jim Beam. I thought you might enjoy seeing this, which I came across today while looking through some samples. It is the back cover of a trade brochure I wrote. The front cover headline read, "Jim Beam is the World's #1 Bourbon. And Bourbon is Our #1 Business." Not sure if I can be blamed for the strange capitalization choices, but you get the general theme of the piece. I thought the designer did a particularly nice job of arranging the labels (all Beam-owned products) so the word 'bourbon' was visible on every one. Take that Jack Daniel's.
    Attached Images Attached Images

  2. #2
    Connoisseur
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    Re: Past Sins

    That's a great little poke at TN. Nice job!

    I thought if it didn't say "Kentucky" it wasn't bourbon.

  3. #3
    Connoisseur
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    Re: Past Sins

    Thanks Chuck, nice pic.Did this run back in 1994?

  4. #4
    Bourbonian of the Year 2002 and Guru
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    Re: Past Sins

    It was a trade brochure, not an ad, but it was from 1994.

  5. #5
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    Re: Past Sins

    I'm no great photographer Chuck, but I love the lighting in that pic; The way it goes from bright sun to shadowing lines back and forth, it really creates a nice effect on the 'perfectly placed, scattered' labels.

  6. #6
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    Re: Past Sins

    No, all Kentucky bourbon is from Kentucky, but not all bourbon is from Kentucky.

    Tim

 

 

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