Well, unless they are from Mars or something I take it for granted they know its alcohol and all that. So I basically tell them its made from 3 grains; corn, rye (or wheat) and barley malt which is turned into a mash, fermented and then distilled. It is aged in white oak barrels that have been charred which is gives bourbon its unique color and characteristics. That's about it... Sometimes I throw in how JD is NOT bourbon and I throw in a bad wrap about scotch but since that would be 3 lines, it doesnt count here.