If for some strange and unlikely reason it became desirable for either brand to label itself as bourbon I believe they could.


Right AGAIN, Chuck

A good while back, I had a very lengthy conversation with alot of folks "in the know" in this industry. I flat out asked them, is Jack Daniels, BOURBON?...The answer (straight up) <font color="red"> Yes, Jack Daniels is bourbon </font> The conversation then led to the statement, "If, Jack Daniels chose to put the word bourbon on their label...they could...but they choose not to".

Bettye Jo