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Thread: The Book

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  1. #1
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,564

    The Book

    "The Book" is what I've been calling it, but the actual title is Bourbon, Straight: The Uncut and Unfiltered Story of American Whiskey. I delivered it to the printer today and should have it in a couple of weeks. Retail price will be $22.95. It's 266 pages (284 with all the roman numeraled stuff). I'm working on some kind of a coupon/discount for StraightBourbon.com members. More on that later.

    So, what is it? Well, it's a narrative, a story, or series of stories, not an encyclopedia. It is meant to be read, not referenced (although I did bust my ass on the index). I talk about the stuff you'd expect, how it's made, the history, where the name "bourbon" comes from. Because of my background, I also talk about the business side, marketing and such. As the title suggests, there is a fair amount of de-bunking. I'm not promoting any distilleries or products, so it's all the truth as close as I could find it. It is about American whiskey, not just bourbon per se. There is a tasting guide and 35 product reviews.

    What else? As the back cover copy says, "It is richly detailed, clear, authoritative, insightful, independent and fun to read."

    Respecting the non-commercial nature of this site, when I actually have books to sell I will post a web site address and that will be it with the plugging, though I'm happy to answer any questions.
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