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Thread: The Book

  1. #1
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
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    Chicago
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    The Book

    "The Book" is what I've been calling it, but the actual title is Bourbon, Straight: The Uncut and Unfiltered Story of American Whiskey. I delivered it to the printer today and should have it in a couple of weeks. Retail price will be $22.95. It's 266 pages (284 with all the roman numeraled stuff). I'm working on some kind of a coupon/discount for StraightBourbon.com members. More on that later.

    So, what is it? Well, it's a narrative, a story, or series of stories, not an encyclopedia. It is meant to be read, not referenced (although I did bust my ass on the index). I talk about the stuff you'd expect, how it's made, the history, where the name "bourbon" comes from. Because of my background, I also talk about the business side, marketing and such. As the title suggests, there is a fair amount of de-bunking. I'm not promoting any distilleries or products, so it's all the truth as close as I could find it. It is about American whiskey, not just bourbon per se. There is a tasting guide and 35 product reviews.

    What else? As the back cover copy says, "It is richly detailed, clear, authoritative, insightful, independent and fun to read."

    Respecting the non-commercial nature of this site, when I actually have books to sell I will post a web site address and that will be it with the plugging, though I'm happy to answer any questions.
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  2. #2
    Bourbonian of the Year 2003 and Super Moderator
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    Re: The Book

    Let me say I will be looking forward to adding a copy to my small Bourbon Library. Is that a picture of the old TW Samuels warehouses at Deatsville? If so an interesting choice. I don't believe that design was used extensively although I do think Heaven Hill may have had a building or 2 like those and lost them in the fire.

  3. #3
    Bourbonian of the Year 2007
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    Jan 2003
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    NYC, Louisville, Shenzhen
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    Re: The Book

    Bravo, Chuck!!!

    Look forward to the read!

    Thanks for all you do for bourbonia!!!

  4. #4
    Connoisseur
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    Jan 2004
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    Baldwin, Maryland
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    635

    Re: The Book

    Can't wait! Chuck, I am sure it will a great success!

  5. #5
    Bourbonian of the Year 2002 and Guru
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    Re: The Book

    You're so good. It was inspired by the Deatsville houses.

  6. #6
    Administrator in exile
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    Aug 2002
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    Re: The Book

    I'm looking forward to it. Will you be hosting a signing during the festival?

  7. #7
    Guru
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    Mar 2002
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    SI, NY
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    Re: The Book

    First of all, congrats Chuck and goold luck with it. I, like Bobby, was struck right away by the rickhouse design used. Great choice Chuck, the book is alredy standing out!

  8. #8
    Bourbonian of the Year 2002 and Guru
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    Re: The Book

    I'm going to try to arrange for something at a Bardstown book store during the festival, but will also be available informally at the gazebo and such.

  9. #9
    Bourbonian of the Year 2002 and Guru
    Join Date
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    Re: The Book

    Well, nobody needed to see another bottle and glass. (Here are the original models at Deatsville.)
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  10. #10
    Connoisseur
    Join Date
    Aug 2000
    Location
    Bloomington, IN
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    784

    Re: The Book -- TOASTED

    I now have a mint julep in my hand. I offer a toast to Chuck and to much success with the book!

 

 

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