In the Durrett ollection here at the Filson is an advertising brochure for "Kentucky Fowler" Whiskey from about 1910. Despite the poor choice for a name for their product, Louisville Phamacal Works put together an interesting bit of advertising. I thought I would share a few quotes with you.
"Two year old whiskey is drinkable, but it requires five years before it ripens fully"
"Chemistry is not always able to detect spurious whiskey: spirits may be chemically pure, and yet not drinkable; therefore the senses of taste and smell are the best criterions."
"we offer the "Old Kentucky Fowler", our own registered brand, which is straight Kentucky whiskey distilled from the best grain obtainable, 60% corn, 25% rye, 15% barley malt, producing the most perfect copper-distilled, hand made, sour mash Bourbon Whiskey possible to make."