Welcome to the Straightbourbon.com Forums.
Page 2 of 2 FirstFirst 12
Results 11 to 15 of 15
  1. #11
    Guru
    Join Date
    Sep 2001
    Location
    Pelham, AL
    Posts
    3,895

    Re: Benchmark ?Premium Bourbon?

    That is also my recollection from those days, i.e., that the term referred to a fifth of a gallon.

    Tim

  2. #12
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,621

    Re: Benchmark ?Premium Bourbon?

    I'm confident the term is derived from the fact that a fifth is 1/5 of a gallon. That's the only thing a fifth is a fifth of, after all.

    The common description of a fifth as 4/5 of a quart probably was adopted and popularized because it was easier for the consumer to visualize how much that was, as in "oh, it's a little bit less than a quart." Since in many cases a quart bottle would be sitting right next to a fifth on the shelf, it made sense to define the relationship that way.

    Deciding in what size something will sell best is a very tricky art. When metrics came in, the liquor companies initially offered 250 ml and a 500 ml sizes, which seemed to make sense, but small size consumers didn't like them. The 250 ml didn't seem like enough and the 500 ml seemed like too much. Now they offer a 375 ml and that has been much more popular.

  3. #13
    Connoisseur
    Join Date
    Jan 2004
    Location
    Baldwin, Maryland
    Posts
    635

    Re: Benchmark ?Premium Bourbon?

    Well my recollection is that it referred to a fifth of a gallon. In fact the Maryland tax stamps stated 1/5 of a gallon(fifth) and 1/4 of a gallon(quart).

  4. #14
    Novice
    Join Date
    Mar 2004
    Location
    Princeton,Illinois
    Posts
    14

    Re: Benchmark ?Premium Bourbon?

    Thanks for the replies.

    These bottles are 750 ML.

    From the discusion I can only asume they are a seagrams product from the early to mid 1980's.

    I am astonished that I was able to find these last two still on the shelf after all these years.

    They were quite dusty though!

    I havent opened one up yet to do an full analisis. I will let you know my thoughts when I do.

    Interesting discusion on the fifth.

    regards,

    Mark

  5. #15
    Virtuoso
    Join Date
    Apr 2005
    Posts
    1,394

    Fifth v. 4/5 qt

    This is the only example I've seen that overtly calls out 1/5 gallon. It is on an ebay auction at:

    Hermitage on ebay
    Attached Images Attached Images

 

 

Similar Threads

  1. 80 strong premium bourbon
    By Nebraska in forum General Bourbon Discussion
    Replies: 3
    Last Post: 06-06-2006, 13:01
  2. Benchmark Bourbon History
    By surveyor1 in forum History
    Replies: 15
    Last Post: 04-20-2006, 14:22
  3. premium bourbon database
    By wadewood in forum General Bourbon Discussion
    Replies: 1
    Last Post: 02-16-2004, 21:22

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top