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  1. #11
    Join Date
    Sep 2001
    Pelham, AL

    Re: Benchmark ?Premium Bourbon?

    That is also my recollection from those days, i.e., that the term referred to a fifth of a gallon.


  2. #12
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999

    Re: Benchmark ?Premium Bourbon?

    I'm confident the term is derived from the fact that a fifth is 1/5 of a gallon. That's the only thing a fifth is a fifth of, after all.

    The common description of a fifth as 4/5 of a quart probably was adopted and popularized because it was easier for the consumer to visualize how much that was, as in "oh, it's a little bit less than a quart." Since in many cases a quart bottle would be sitting right next to a fifth on the shelf, it made sense to define the relationship that way.

    Deciding in what size something will sell best is a very tricky art. When metrics came in, the liquor companies initially offered 250 ml and a 500 ml sizes, which seemed to make sense, but small size consumers didn't like them. The 250 ml didn't seem like enough and the 500 ml seemed like too much. Now they offer a 375 ml and that has been much more popular.

  3. #13
    Join Date
    Jan 2004
    Baldwin, Maryland

    Re: Benchmark ?Premium Bourbon?

    Well my recollection is that it referred to a fifth of a gallon. In fact the Maryland tax stamps stated 1/5 of a gallon(fifth) and 1/4 of a gallon(quart).

  4. #14
    Join Date
    Mar 2004

    Re: Benchmark ?Premium Bourbon?

    Thanks for the replies.

    These bottles are 750 ML.

    From the discusion I can only asume they are a seagrams product from the early to mid 1980's.

    I am astonished that I was able to find these last two still on the shelf after all these years.

    They were quite dusty though!

    I havent opened one up yet to do an full analisis. I will let you know my thoughts when I do.

    Interesting discusion on the fifth.



  5. #15
    Join Date
    Apr 2005

    Fifth v. 4/5 qt

    This is the only example I've seen that overtly calls out 1/5 gallon. It is on an ebay auction at:

    Hermitage on ebay
    Attached Images Attached Images



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