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  1. #1
    Enthusiast
    Join Date
    Jul 2003
    Location
    Victoria Canada, Whistler, Maui
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    454

    Rebel Yell: Great Website

    Rebel Yell Website

    You may or may not like the whiskey, but take the time to check out the great graphics and style to this website. Of particular interest (especially to newbies) is their section on process. (click on the link "making").
    Plus they have a personalized neck label order program.

    Enjoy

  2. #2

    Re: Rebel Yell: Great Website

    Neat site. Lots of things of interest even to non-bourbonites.

  3. #3
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,636

    Re: Rebel Yell: Great Website

    Very cool Flash animation in the process section, but I noticed three obvious mistakes. First distillation is in a column still, not a pot still; there is no wort in bourbon-making; and the water used to dilute bourbon for bottling is demineralized, not dematerialized.

    Although dematerialized water would be a neat trick.

  4. #4
    Guru
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    Mar 2002
    Location
    SI, NY
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    2,083

    Re: Rebel Yell: Great Website

    and the water used to dilute bourbon for bottling is demineralized, not dematerialized.

    You mean they don't 'beam out' the impurities?

  5. #5
    Enthusiast
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    Jul 2003
    Location
    Victoria Canada, Whistler, Maui
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    Re: Rebel Yell: Great Website

    Ya ya, there are lots of other mistakes.. be sure not to read some of their whiskey definitions (see "Small Batch" and "Straight", but in terms of graphics, etc. I thought it was well done. Hey, why don't we make a list and we can see if they'll do anything about it?

  6. #6

    Re: Rebel Yell: Great Website

    Well, considering that Rebel Yell belongs to David Sherman Corp., and they don't distill it, it's perhaps not that surprising they don't get the distilling details right. (Not an excuse, certainly, but not a surprise either.)

  7. #7
    Advanced Taster
    Join Date
    May 2004
    Location
    Baltimore, Maryland
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    111

    Re: Rebel Yell: Great Website

    It is a cool site

  8. #8
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,636

    Re: Rebel Yell: Great Website

    The website is very nice and a website that good isn't cheap. What I find interesting is that they seemingly are investing a lot more in Rebel Yell than they are in their other major bourbon brand, Ezra Brooks.

    In addition to those two they have a lot of cats and dogs: Yellowstone, Bourbon Supreme, David Nicholson, Governor's Club, Davies County, Haskell's, Reuben's, E. H. Schnuck's, and others.

  9. #9
    Connoisseur
    Join Date
    Sep 2003
    Location
    Louisville, Ky.
    Posts
    731

    Re: Rebel Yell: Great Website

    I think it is interesting that they use the W.L.Weller heritage so freely. I would think that BT would have something to say about that, but then again, maybe they are making the wheated bourbon for the brand...
    Mike Veach

  10. #10
    Enthusiast
    Join Date
    Oct 1999
    Location
    Louisville, KY
    Posts
    265

    Re: Rebel Yell: Great Website

    I did notice that they mention that Rebel Yell is distilled in Louisville at the "Bernheim Distillery" not the "Heaven Hill Distillery", obviously.

 

 

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