THE PINKS ARE ON ME Sep 11 2004
Bizarre colour of firm's latest malt
By Natalie Walker
WHISKY bosses reckon their new malt will be a hit - even though it's bright pink.
Bruichladdich of Islay's dram came about by mistake.
The company had decided to see what would happen to their latest 20-year-old malt if they aged it in red wine casks.
Director Simon Coughlin said: 'We expected it to get some colour but were amazed when it came out bright pink.
'Now not only does the whisky taste great, it has an amazing colour which we are sure will appeal to everyone.'
The firm have called the whisky Flirtation to try to attract more women and gay men.
Coughlin said: 'It may appeal to women more than the regular brown as some do prefer coloured drinks. The gay market too, maybe they'll be keen.'
Bruichladdich expect to sell all 10,000 bottles - despite the £65 price tag.
Coughlin said: 'Our last 20-year-old whisky was incredibly popular, in fact it has now sold out.
'We are sure that this new pink variety will be just as successful.'
He admitted the new dram may not be to everyone's taste but said his firm thought they might breathe some new life into the industry.
He said: 'We want to move with the times. The boring whisky days will become a thing of the past if we have anything to do with it.'