Welcome to the Straightbourbon.com Forums.
Results 1 to 2 of 2

Hybrid View

  1. #1
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,536

    Brown-Forman Drops JD Hard Cola.

    From Just-Drinks.com

    Brown-Forman is dropping Jack Danielís Original Hard Cola, according to press reports. The Courier-Journal says today (21 September) that the company has seen the number of beer distributors carrying the brand fall from 140 to 35 since taking over distribution of the flavoured alcoholic beverage (FAB) from Miller Brewing in April.

    Hard Cola was launched two years ago by Brown-Forman in an attempt to grab FAB market share from the likes of Smirnoff Ice and Bacardi Silver.

    "We realised there were no economies of scale when there was so little interest," Brown-Forman spokesman Phil Lynch told the newspaper.

    At its peak, Hard Cola held 2.2% of the FAB market, muscling into the top 10 last year. Miller decided to drop the drink earlier this year as the market in general began to decline. Brown-Forman has seen the decline continue throughout the summer months, hence todayís decision.

    The company has a Jack Danielís-branded malt in its Country Cocktails line called Black Jack Cola, the Courier-Journal noted.

  2. #2
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,536

    Re: Brown-Forman Drops JD Hard Cola.

    They used to call this category RTD for "ready to drink." I'm not sure what FAB means, but I propose "Fake Alcoholic Beverage."

 

 

Similar Threads

  1. Brown-Forman vs. Barton
    By bourbonmed in forum General Bourbon Discussion
    Replies: 104
    Last Post: 05-15-2004, 14:01
  2. JD Hard Cola Is On The Rocks.
    By cowdery in forum Non-Whiskey Alcohol
    Replies: 2
    Last Post: 02-27-2004, 20:51
  3. CJ article Brown Forman
    By bobbyc in forum General Bourbon Discussion
    Replies: 14
    Last Post: 09-24-2003, 08:02
  4. Brown Forman
    By kitzg in forum Industry News
    Replies: 0
    Last Post: 07-25-2002, 08:22

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top