Welcome to the Straightbourbon.com Forums.
Results 1 to 6 of 6
  1. #1
    Mr. Anal Retentive Bourbon Drinker
    Join Date
    Jul 2003
    Location
    Houston, TX
    Posts
    1,738

    marketing hype - Wild Turkey

    With the marketing news of JD lowering proof to 80, I thought I point out another marketing PR stunt. I picked up my allotment of Wild Turkey Tribute today. Reading the flyer inside wooden container it states "Produced in a very limited quantity of 5,500 bottles and available only in the United States".

    Yet, those on the WT tour during festival saw the Tribute that was going to Japan. It was being bottled in Kentucky Spirit bottles. I guess from a marketing PR stance, a different bottle makes it a different product

    At the same time, I'm grateful they released any bottles to the US

  2. #2
    Bourbonian of the Year 2011
    Join Date
    Sep 2002
    Location
    Toronto, Canada
    Posts
    8,979

    Re: marketing hype - Wild Turkey

    True, but we have to cut some slack to the sales and marketing guys. Without marketing, there would be no whiskey sold nationally or in many regions. Whiskey won't sell only on the strength of marketing either, the quality has to be there (by and large) but good salesmanship can grow share, and that's good. All businesspeople know you have to sell the sizzle with the steak.

    We here know the score, we can roll with it, raise one for the drummers.

    Gary

    P.S. My Dad was a salesman.

  3. #3
    Connoisseur
    Join Date
    May 2003
    Location
    Virginia
    Posts
    621

    Re: marketing hype - Wild Turkey

    I agree that as consumers we should give them a little latitude, but I'd ask that they at least don't flat out LIE while they're using the words like "integrity" to promote their products (not singling out WT here).



  4. #4
    Connoisseur
    Join Date
    Jan 2004
    Location
    Baldwin, Maryland
    Posts
    634

    Re: marketing hype - Wild Turkey

    Well, here's the bottle. I believe WT said this was about 110 proof. So it is not an identical product
    Attached Images Attached Images

  5. #5
    Enthusiast
    Join Date
    Jul 2003
    Location
    Victoria Canada, Whistler, Maui
    Posts
    454

    Re: marketing hype - Wild Turkey

    Hey, the bottles I've seen (in photo only) are the same packaging as Freedom (in a Tube). What is the correct current release bottle? These "Spirit" type bottles must have been and experiment. ??

  6. #6
    Administrator in exile
    Join Date
    Aug 2002
    Posts
    3,904

    Re: marketing hype - Wild Turkey

    No experiment. Those bottles were headed to Japan.

 

 

Similar Threads

  1. Wild Turkey 12ry vs. Wild Turkey 12 yr Linited Edition
    By Creggor in forum General Bourbon Discussion
    Replies: 2
    Last Post: 01-15-2001, 14:43

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top