This is not a new thought, but...
Last week, I attended a holiday tasting presented by one of the area distributors to the store where I work part-time, and among the items we tasted were a couple of Scotches which retailed at $175 and $225 per bottle. I won't kid you -- it was great whisky. But, I doubt if the distributor is selling very many bottles (I've seen it in exactly ONE area store.).
Down the row a few tables was David Sherman Corp., where we tasted 90-proof Ezra Brooks bourbon. The rep pulled us aside and intimated that he currently had a once-a-year supply of Ezra Brooks minis (50ml) to sell at a recommended retail of 2/$1. Late last week, we took stock of a case.
Even in our little store -- where we don't benefit from big volume discounts from the distributor -- Buffalo Trace sells under $20 for 750 ml. Evan Williams Black 7yo is barely $20 for a 1.75L. Evan Williams Single Barrel can be had almost anywhere in our area under $25, and even Stagg is available widely enough in TN that those who seek it out can find it -- and at under $45 a bottle.
I'm sitting here sipping on '04 Stagg and chuckling up my sleeve at the customers who spent over $3,500 in our store today. I got the best deal of the day!