In response to the press release Jim posted under industry news, I find Bulleit fascinating. First, let me say I think it's a first class whiskey. Second, I find it interesting that Diageo has gotten behind this in a big way and is trying to make Bulleit their product to compete with Knob Creek, Woodford Reserve, Maker's, etc. Third, I find it sad that Tom Bulleit, a genuinely nice guy, is going around telling stories about a fictional ancestor. I had always assumed that the story of Augustus Bulleit was puffed up, but it's looking more like he was completely invented. That's unfortunate.