Welcome to the Straightbourbon.com Forums.
Page 5 of 5 FirstFirst ... 345
Results 41 to 48 of 48
  1. #41
    Advanced Taster
    Join Date
    Jul 2004
    Location
    Maple Valley, WA
    Posts
    158

    Re: Russell\'s Reserve 90 proof

    Well, the only WTs I drink are the regular 101, RB, and Rye. I pray that they will leave those well enough alone. I wish someone could get Mr. Russell's reaction to this.

    If you want something really screwed up, listen to the marketing bozos.


  2. #42
    Bourbonian of the Year 2003 and Super Moderator
    Join Date
    Feb 2002
    Location
    Kentucky
    Posts
    2,942

    Re: Russell\'s Reserve 90 proof

    If you want something really screwed up, listen to the marketing bozos.
    Someone over there( Wild Turkey) is probably rubbing their ( The Marketing Bozos)asses like you'd rub the ass of the winner of the Kentucky Derby.


    Dialogue,

    We reduce the proof from 101 to 90 without a corresponding reduction in price, go with the Freedom and Tribute glass , only with a cheesy paper label instead of the painting, we net an additional 11% profit, not counting what we save on the packaging!

    " And forsake our 101 proof tradition"
    Not to mention screwing with Jimmy Russells namesake Bourbon............

    Something can be seen thrown over the high walls overlooking the Ky River.

  3. #43

    Re: Russell\'s Reserve 90 proof

    ...Something can be seen thrown over the high walls overlooking the Ky River.
    Much as it pains me to say it, we have to consider that it's Jimmy himself.
    It's entirely possible to be a genius at something (e.g., marketing) and be an absolute ass in everything else.

  4. #44
    Guru
    Join Date
    Sep 2001
    Location
    Pelham, AL
    Posts
    3,893

    Re: Russell\'s Reserve 90 proof

    That was exactly what I thought.

    Tim

  5. #45
    Guru
    Join Date
    May 2005
    Location
    Eastern Pennsylvania
    Posts
    2,812

    Re: Labeling changes

    here in NY the RR 101 costs about $30.00! Tom
    It's 27 bucks in Pennsylvania but still available.
    Joe

  6. #46
    Enthusiast
    Join Date
    Nov 2004
    Location
    Frankfort, KY
    Posts
    293

    Re: Labeling changes



    [/QUOTE] It's 27 bucks in Pennsylvania but still available.


    [/QUOTE]
    Actually Joe, it just went on sale today in PA for 4 weeks for $23.99. I have some in my glass right now!

  7. #47
    Guru
    Join Date
    May 2005
    Location
    Eastern Pennsylvania
    Posts
    2,812

    Re: Labeling changes


    Actually Joe, it just went on sale today in PA for 4 weeks for $23.99. I have some in my glass right now!
    Ouch! I just cleaned off the shelf at 27. What timing!!
    Joe

  8. #48
    Guru
    Join Date
    May 2002
    Location
    Central Arizona (near Prescott), U.S.A.
    Posts
    4,235

    I\'m a Wuss. Sorry, Jimmy!

    I had vowed never to buy the new 90 proof version of Russell's Reserve. Heck, in a moment of pique I even threatened to swear off all Wild Turkey bottlings. That lasted only until I finished my then-current bottle of WT 101.

    Yesterday I broke my vow -- in Prescott, AZ, of all places. I stopped into the Liquor Barn (which is sized more like a chicken coop than a barn) there, mainly to see whether they had any manager's specials. To my amazement a row of five bottles of the new RR was so designated. This in a store where the manager looked at me blankly when I asked about the older Russell's Reserve a year ago. The price? 'Twas $19.89, the same as their regular price for WT101. (Oh, how I miss the Osco Drug back in Long Beach, where I could count on a sale at $12.99 every two months.) The sticker price was $22.39.

    I haven't tasted it yet; I have far too many bottles open right now. However, I did take a look at the neck tag. I was disheartened to see that the verbiage there implies that the 90 proof version represents Mr. Russell's ideal.

    Who knows, maybe when I get around to drinking it, I'll like it so well that I'll water down my stash of RR 101 to match.

    Yours truly,
    Dave Morefield

 

 

Similar Threads

  1. Russell's Reserve 101
    By tsangster in forum General Bourbon Discussion
    Replies: 9
    Last Post: 12-22-2005, 16:51
  2. Russell's Reserve
    By kbuzbee in forum General Bourbon Discussion
    Replies: 2
    Last Post: 10-18-2005, 11:55
  3. Twin Pairing with Russell's Reserve
    By **DONOTDELETE** in forum Smokes
    Replies: 3
    Last Post: 10-17-2003, 07:47

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top