Welcome to the Straightbourbon.com Forums.
Page 4 of 5 FirstFirst ... 2345 LastLast
Results 31 to 40 of 48
  1. #31
    Bourbonian of the Year 2003 and Super Moderator
    Join Date
    Feb 2002
    Location
    Kentucky
    Posts
    2,942

    Re: Russell\'s Reserve 90 proof

    I know it's beating a dead horse but here are my two cents.
    Indeed.

    Jimmy may not be able to fall on his sword for his namesake Bourbon, but we are free to speak our peace, here, that's for sure. I thought of a few things today, " Remember New Coke" was one of them. The other was the admonition by Earnest Rippy to Jimmy Russell when he went to work at the Distillery that now is Wild Turkey and he told him not to change anything. I forget the source but I am leaning confidently to saying you will find that in the Regans Book of Bourbon. Of course those words cease to reverberate in the marketing halls at WT. As far as the solvency of the distillery that must not be a remote problem seeing that the parent company instigated the buying of Allied Domecq.If that were the issue, they would be circled by Constellation, Fortune, Brown-Forman, Diageo, faster than vultures would gather at a carrion feast.

    They don't get much of my money as it stands, but they get some. There may be a uptick from me to invest in what may become the next $100.00 bunker queen.

    Jimmy Russell is a master at his craft, and I have the utmost respect for him, that will not change regardless of what the marketing whizzes do.

  2. #32
    Guru
    Join Date
    Sep 2001
    Location
    Pelham, AL
    Posts
    3,899

    Re: Russell\'s Reserve 90 proof


    Jimmy Russell is a master at his craft, and I have the utmost respect for him, that will not change regardless of what the marketing whizzes do.
    Hear, hear!

    Tim

  3. #33
    Advanced Taster
    Join Date
    Oct 2003
    Location
    Massachusetts
    Posts
    182

    Re: Russell\'s Reserve 90 proof

    I didn't try Russell's Reserve 10 YO, 101 proof until about 2 months ago, for reasons unknown( ), and, very happily, found it to be be excellent. Now it's being dumbed down. ARRGGHH! Why can't they just release an ADDITIONAL 90 proof version of RR, as Dane said, and give it a whack-job gumbie/kiddie name, like RR fuBAR!, or Training Wheels RR, or some such demeaning idiot name? Will (WRBRIGGS) got it exactly right and I will now refuse to give Wild Turkey any money: as far as I am concerned, my bourbon dollars are going to Buffalo Trace and Heaven Hill, with only a little going to Beam and now WT gets zippo. Jimmy Russell is great, no question, but ruining his namesake bourbon is unacceptable. Ed V.

  4. #34
    Enthusiast
    Join Date
    Sep 2004
    Location
    Burlington VT, USA
    Posts
    336

    Re: Russell\'s Reserve 90 proof

    as far as I am concerned, my bourbon dollars are going to Buffalo Trace and Heaven Hill,
    Ugh, thanks for the reminder! I was in such a state when I wrote my message that I believe I said something to the effect that Buffalo Trace was the only good distillery left... and I forgot about Heaven Hill (probably because I had just had some Stagg and was thinking about how great BT is to give us that kind of thing).

    Heaven Hill certainly makes great whiskey, and they also seem to have a great respect for Bourbon and its heritage. I meant no slight to Bettye Jo, Craig, Parker, and the rest of the fine folks at HH!

  5. #35
    Administrator in exile
    Join Date
    Aug 2002
    Posts
    3,904

    Labeling changes

    I find it interesting that they have chosen to make the "Wild Turkey" brand name much more subtle on this bottling. Typically the labeling of any of their products as been something like: "Wild Turkey Kentucky Spirit, Wild Turkey Rare Breed and formerly "Wild Turkey Russell's Reserve." I wonder if they're going the Kentucky Fried Chicken (KFC) route 'till eventually the average consumer knows little of the original brand?

  6. #36
    Disciple
    Join Date
    Feb 2005
    Location
    Japan, (American)
    Posts
    1,674

    Re: Labeling changes

    As long as Wild Turkey makes superlative bourbon they will get some of my budget. As regretable as the dumbing down of RR is I won't forsake the other bottlings as long as they retain their own character. I will have to stock up on the real deal RR 10, though.

    Has anyone taken the time to fire off an angry letter to the Marketing Department? I haven't yet but I think we all should.
    Ed

  7. #37
    Taster
    Join Date
    Feb 2003
    Location
    Southeastern Indiana
    Posts
    68

    Re: Labeling changes

    WT already gets more than I budget each year and now another provision has to be made for bunkered RR 101. Let's all hope that this is an anomoly and that unlike, say, the folks at Coca Cola (who changed the original Coke in their infinite wisdom), maybe we will see a new supply of RR 101 on the shelves at some point in the future. Wishful thinking......

    schlep

  8. #38
    Enthusiast
    Join Date
    May 2004
    Location
    Sherburne County, Minnesota
    Posts
    389

    Re: Labeling changes

    Wishful thinking......
    Probably.

    While I'm a fan of it, there are too many other good bourbons (Wild Turkey and others), and too few spare funds for me to justify bunkering a case. I'll probably just contine to keep a spare in the bunker for as long as I can find it, and then will probably even try the diluted stuff when it comes out.

    Its too bad I don't have an unlimited budget too, since my store has it on sale right now for $17.59/bottle (plus 9.5% tax)! But I can't get past the fact that there are so many other great bourbons out there (although RR at that price is kinda hard to beat) to justify it.

  9. #39
    Advanced Taster
    Join Date
    Mar 2005
    Location
    NYC
    Posts
    198

    Re: Labeling changes

    Well Mike,I'll tell you one thing, if you can squeeze it into your budget it's a lot of Bourbon for the buck. If I had access to your source they'd be down a case, here in NY the RR 101 costs about $30.00! Tom

  10. #40
    Taster
    Join Date
    Jan 2005
    Location
    Nara, Japan
    Posts
    98

    Re: Russell\'s Reserve 90 proof

    The change to 90 proof really saddens me and I've been busy buying up as much of the current RR as possible. Similar to Cameron (I just turned 34), I feel strange categorizing myself as a young drinker, but most of my friends and colleagues around my age don't like higher proof liquor. I'm the opposite, I prefer 100+ bourbons. Unfortunately I think the marketing guys got it correct in their survey. For whatever reason, most people I come in contact with have a strange reaction when I talk about bourbon and are shocked I can drink WT 101 neat. Granted my experience is limited to California, specifically L.A. and the SF Bay, but I suspect most of the larger metropolitan areas across the US would be similar. "Gen Xers" tend to like mixed drinks. When my colleagues think high end bourbon, they think Makers Mark or Knob Creek, which they like to mix with Coke. If Wild Turkey wants to compete, it needs a substitute product. Perhaps RR 101 will become a Japanese product like WT 12. I doubt I'll like the new 90 RR like the 101 RR, but I'll try it. Worst case, I'll buy more regular 101 and ration my bunkered RR 101.

    BTW, please feel free to bash Californians and "Gen Xers", as I don't consider myself to be socially or politically part of either group.

 

 

Similar Threads

  1. Russell's Reserve 101
    By tsangster in forum General Bourbon Discussion
    Replies: 9
    Last Post: 12-22-2005, 17:51
  2. Russell's Reserve
    By kbuzbee in forum General Bourbon Discussion
    Replies: 2
    Last Post: 10-18-2005, 12:55
  3. Twin Pairing with Russell's Reserve
    By **DONOTDELETE** in forum Smokes
    Replies: 3
    Last Post: 10-17-2003, 08:47

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top