Indeed.I know it's beating a dead horse but here are my two cents.
Jimmy may not be able to fall on his sword for his namesake Bourbon, but we are free to speak our peace, here, that's for sure. I thought of a few things today, " Remember New Coke" was one of them. The other was the admonition by Earnest Rippy to Jimmy Russell when he went to work at the Distillery that now is Wild Turkey and he told him not to change anything. I forget the source but I am leaning confidently to saying you will find that in the Regans Book of Bourbon. Of course those words cease to reverberate in the marketing halls at WT. As far as the solvency of the distillery that must not be a remote problem seeing that the parent company instigated the buying of Allied Domecq.If that were the issue, they would be circled by Constellation, Fortune, Brown-Forman, Diageo, faster than vultures would gather at a carrion feast.
They don't get much of my money as it stands, but they get some. There may be a uptick from me to invest in what may become the next $100.00 bunker queen.
Jimmy Russell is a master at his craft, and I have the utmost respect for him, that will not change regardless of what the marketing whizzes do.