Ok, this is definitely a strange newb question, but I'm just curious about this.

I've been a casual bourbon drinker for 14 or 15 years, but have just now started learning about the drink, its varieties, and the best way(s) to enjoy it (and fortunately just stumbled upon this forum). Most connoisseurs and bourbon-makers seem to advise against adding ice to your drink, but almost every bourbon advertisement I have seen shows the drink in a tumbler full of ice. What gives? It certainly makes the drink look more refreshing and "inviting," but why advertise it that way if you advise against drinking it that way?

FWIW, I used to try to drink it neat (no matter how much it burned--hehe), but have recently started adding a splash of water to open up the flavor as many experts and distillers suggest. I only use ice with mixed drinks (which for me is usually a Rusty Nail).