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  1. #1
    Bourbonian of the Year 2002 and Guru
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    Jim Beam Buys Maker\'s Mark!

    There's a headline I never thought I'd see. Wow!

  2. #2
    Bourbonian of the Year 2011
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    Re: Jim Beam Buys Maker\'s Mark!

    The full press release can be downloaded from www.allieddomecq.com. Makes for interesting reading. It states that if the deal with Pernod Ricard goes through (presumably referring to regulatory and other conditions or approvals) Fortune Brands will buy "Canadian Club" (and Maker's Mark as Chuck noted). Wiser's is separately listed as a brand on allieddomecq.com but not mentioned in the press release; I am unclear therefore whether Jim Beam (Fortune Brands) will buy only Canadian Club-brand products or also the Corby brands. Hiram Walker Distillers in Canada, makers of Canadian Club, is wholly owned by Allied Domecq of U.K.. Corby Distillers in Canada is majority controlled by Hiram Walker and therefore indirectly by Allied Domecq. Hiram Walker does the distilling and bottling for the Corby whisky brands (Wiser's, Royal Reserve). So I am not sure if Pernod Ricard would acquire the Wiser's and Royal Reserve brands or Fortune Brands would get them plus Canadian Club. I wonder also who gets the Windsor distillery, I would think Beam does and that Beam would make the Corby brands for Pernod Ricard under contract if Pernod Ricard gets those brands since I believe Pernod Ricard does not currently own a distilling plant in Canada. I suppose Pernod Ricard could get the plant and then make CC for Fortune Brands, but I would think that unlikely. News stories in the Canadian business press later today probably will clarify the situation.

    Gary

  3. #3
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    Re: Jim Beam Buys Maker\'s Mark!

    What is the history of the ownership of Maker's Mark, anyway? I'm mostly interested in when the Samuels' originally sold it and to whom.

  4. #4
    Bourbonian of the Year 2011
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    Re: Jim Beam Buys Maker\'s Mark!

    It was sold to Hiram Walker by the Samuels family in 1981. Bill Samuels' father had founded the distillery in 1954. Hiram Walker was later bought by the entity that is now Allied Domecq. Bill Samuels has continued to have a strong influence in the way Maker's Mark is run.

    Gary

  5. #5
    Bourbonian of the Year 2004 and Guru
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    Re: Jim Beam Buys Maker\'s Mark!

    The Courier Journal had some information about this subject...I have attached a PDF file if anyone wants to keep it in their records

    Bill Samuels, said no one involved in the Allied Domecq talks has spoke with him but previous sales of the brand has little effect. I would be surprised if that changes...

    I note...Maker's Mark as producing 600,000 cases and has had a 13% increase annually...For some reason, I assumed that number was much higher.

    Bettye Jo

  6. #6
    Bourbonian of the Year 2002 and Guru
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    Re: Jim Beam Buys Maker\'s Mark!

    If Jim Beam has any sense (a big "if") they will keep Maker's Mark as a separate entity and not let the Deerfield boys get their paws on it. For one thing, it competes directly with Knob Creek and perhaps also with Jim Beam Black Label. They'll be better off leaving it that way. Bill says past sales haven't had any effect, but he's never been owned by a company that considers itself a bourbon company.

  7. #7
    Bourbonian of the Year 2004 and Guru
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    Re: Jim Beam Buys Maker\'s Mark!

    It ain't over till it's over...

    Now it's a three way bid...Jim Beam Fortune Brands, got the bid...

    Then...

    Constellation and Brown Forman jumped in on it...

    Now...Diageo is going for it too...

    Bettye Jo

  8. #8
    Bourbonian of the Year 2002 and Guru
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    Re: Jim Beam Buys Maker\'s Mark!

    The interesting thing about Diageo's participation is that analysts say Maker's Mark is primarily what Diageo wants (and maybe Courvoisier too). Who loses in that deal? Tommy Bulleit.

    (in all things)

  9. #9
    Bourbonian of the Year 2003 and Super Moderator
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    Re: Jim Beam Buys Maker\'s Mark!

    The rumblings I am picking up with my ear to the ground say that it's a done deal.
    I guess we can wait for the official word from Jim Beam soon.

    I say 3 cheers!


    I'll keep an eye out for a load of Red Wax coming into Clermont!

    I wonder if I can detect a wheat mash waifing thru the air?

  10. #10
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    Re: Jim Beam Buys Maker\'s Mark!

    Sad, Sad, Sad. Ain't nothin' sacred?

 

 

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