We are often approached by magazines about buying ad space in return for a flattering article about the distillery. GENERALLY, you can tell when this happens. If there is an article about Rock Hill Farms and a full page ad for the brand appears on a cross page spread, you can ALMOST count on the article having been "purchased".
Writers often approach us regarding the Bourbon Festival. They want us to pay their way to the festival in return for favorable press. It is always a balancing act; tick them off and you are either ignored or slammed. It gets kind of sticky.