You are right, I think, about it not being as big here as it once was. I have been seeing it on sale for as little as 13-14 bucks. In the past I never saw it under $25 US. It is a fine bourbon and at current prices a very well priced one. I would buy some, but I am afraid that it would become an old dusty in my bunker since there are many bourbons I prefer. It is too soft and mild to my taste. I do buy the 200 ml bottles from time to time for the free 'flask' it comes in. I have been thinking about buying two or three of the 200s and vatting the contents with some WT rye to see if that spices it up. I will do an experimental vatting first in a glass before I try a larger scale vatting.