Here's an old post of mine that touches on this point. I've never seen an adequate answer.By the way, what whiskey WILL be 100% of what Mr. Russell intended?
It just may be that management has transformed Mr. Russell's high standards into nothing but ad copy. I'd bet there's nothing he can do about that. I hope for his sake that no one asks him to autograph a bottle of 90 proof "Russell's Reserve".