I live in the UK where sadly a 700ml (a fifth) of Jim Beam costs around UKú15.75 or US$28, I usually stock up when travelling and I can purchase duty free. However, lately I have been drinking ASDA's (WalMart's) own brand "Kentucky Straight Bourbon" and I'm pleased to report that it is pretty good considering the price is about UKú8.68 or US$15.50 for 700ml. Does anyone know who makes this for ASDA (WalMart), I would assume that WalMart having such huge purchasing power would have struck a deal with one of the major distillers. Any information gratefully received.