Christmas packaging

[kbuzbee]

Anyone know of Christmas packing to watch out for?? A few years ago I got some nice rocks glasses with Rare Breed. Last year Don Julio Tequila came with some nice little mini snifters.... Just wondering if anyone has seen or heard anything.

Ken

[Sweetmeats]

All I've seen so far has been Christmas packaging for Cazadores Tequila. There are two different versions. One with a margarita glass I saw at my local Sams Club, and one with two small snifters at my local liquor store.

[Sweetmeats]

I picked up a Christmas package of Wild Turkey 101. It comes with two low ball glasses with the turkey etched at the bottom. At 17.99, it was a steal! Anybody see any bourbon packages with a flask?

Also, if anyone likes Jack Daniels, Costco had a fantastic wood case with regular Jack, Gentleman Jack and Single Barrel in it. It has a glass window with Jack Daniels etched on it.

[kbuzbee]

I saw the WT package as well. Nice. I liked the glasses better when they did the Rare Breed package. Those were very nice quality.

Ken

[DrinkyBanjo]

Last year Glenmorangie came with a set of four Blenders Nosing Glasses. They came in handy!

[Chaz7]

I don't remember, but someone is doing a combo flask/cigar holder. It looks interesting. I would jump at the Glenmorangie. A lot of stores here either pull the sets to sell this time of year, or some break them apart and sell the gifts seperately. Now that sounds like a rip at first, but I bought a shaker for $2.00 from a vodka I would not spend 50 cents on.

[Sweetmeats]

A lot of stores here either pull the sets to sell this time of year, or some break them apart and sell the gifts seperately.

Is that...legal?

[TNbourbon]

A lot of stores here either pull the sets to sell this time of year, or some break them apart and sell the gifts seperately.

Is that...legal?

Depends on where it is. Here is Tennessee, no. We can't sell anything -- not even a corkscrew for your wine purchase -- that doesn't have an alcohol content (even our mixers have 1% abv) unless it's packaged with liquor/wine. Thus we can sell gift sets -- but only if intact.
Lots of places (he said, in an understatement) have more liberal alcohol sales laws, however.

[Speedy_John]

I believe it's Jim Beam Black that comes with the flask/cigar holder.

SpeedyJohn

[Ken Weber]

We at BTD looked into providing glassware or some other holiday gift, but then we had to consider the following:
Cost of quality rock glass with imprint: $1.50
Cost of special gift carton to hold glass: tooling $3800 plus $2.25 per box
Cost of inserting glass into special box: $.50 per box
Cost of special shipping master carton to hold 6 gift boxes: tooling $1800 plus $1.40 per shipper

Now assuming we provided 2 rocks glasses for the 750ml size BT only (one glass is kind of cheap) and we produce 5,000 cases (since only 6 bottles will fit into the shipper, we are only selling 2,500 9 liter cases), our total cost is around $185,000 or $6.16 per bottle sold or $74/9 liter case. I can tell you that I only wish we made enough profit on a case of BT to breakeven on this. Suffice it to say, we don't.

It's not that I have anything against gift packs, but bear in mind that distilleries, while moved by the holiday spirit, are in this business to make a profit. If they are still make a profit after producing these gift packs, then I am envious of their profitability.

Ken